Your Map to the Writer’s Life
Yesterday we talked about what the writer’s life really means. How it’s not just a destination, but a journey.
Yet a journey by definition assumes you intend to reach a chosen destination. And reaching your chosen destination requires movement.
The question is which direction?
While I’d dreamed of self-employment from a young age, several ventures had all failed. Miserably. I needed sound advice to guide my desire for independence in the right direction.
You see, there are really only two ways to reach your destination. Travel willy-nilly, hoping through trial and error to stumble upon the correct path. Or, use a map.
Thanks to Michael Masterson’s book, Automatic Wealth, I discovered copywriting. But I still needed a roadmap to help me reach the lifestyle of time freedom and substantial income I had in mind.
I found the starting point of my copywriting journey in AWAI’s Accelerated Program for Six-Figure Copywriting.
It’s there I discovered the foundation for direct-response copywriting. How to have an “everyday conversation” with a reader in such a way that would persuade him or her to make a decision. Not later today or tomorrow, but right now.
Pure gold when you think about it.
Smart companies hire good copywriters for top dollar every day. And the demand for copy remains insatiable.
After all, what company wouldn’t gladly pay you several thousand dollars for a web page, sales letter or video script that will make them tens or hundreds times more in profit?
But travelling the road to copywriting success is more than locating your starting point. It’s finding the perfect match between your personal interests and a profitable market. Then moving in that direction.
In the copywriting world, we call that finding your niche.
Focus your efforts in a specific area of copywriting and for a particular industry. This naturally turns you into a specialist in that niche.
Just like other occupations, specialization pays more. Choosing a lucrative copywriting niche can boost your income for the same reason a neurologist earns more than a general practitioner … you become more valuable to the clients you serve.
And, when you specialize, you automatically become more productive. You crank out increasingly valuable copy for your clients, faster. Plus, by choosing a niche, you get to control what types of clients and causes you support with your writing.
I wouldn’t call choosing a niche just your “map” to the writer’s life. I’d call it your state-of-the-art GPS ensuring you arrive in record time.
Have you picked your niche yet? Tell us about it in the comments. If not, think about it tonight.
Tomorrow, I’ll share three of the easiest ways I’ve found to get new clients in your chosen niche.
Here’s to your copywriting journey!
The Accelerated Program for Six-Figure Copywriting
Turn the ability to write a simple sales letter into a successful freelance career. Find out how you can make a six-figure income working from anywhere you want as a direct response copywriter. Learn More »