“Come Out, Come Out Wherever You Are!”
You’ve got your target audience defined, right?
Don’t overthink this! Just act! Do it! Move!
Knowing your audience is only the first step. You now need the second ingredient …
Ingredient #2: Find Your Target Audience.
I have a slightly warped mind, but I call this ingredient, “Where the buffalos roam.” Before you can land a high-paying client, you need to know where they’re hiding out. Then, you can go hang out in those same places!
Bob Bly teaches this also – you have to pursue markets that are actively looking for the services you provide.
The truth is, they’re not really “hiding.” Most businesses and marketers want to be found by a quality, AWAI-trained copywriter like you.
Here’s where you can start looking:
Associations are a mystery to most consumers. They’re like secret clubs no one knows about … unless they’re members. The IRS states there are about 92,331 trade associations. They collectively generate $130 billion each year in membership dues.
That’s big business!
The best part about associations is they’re grouped by niche markets … which means no matter how you filled in the “Dear ________” of your letter in yesterday’s exercise, that person (or group of people) probably belongs to an association. And all associations have directories!
Again, Google comes in as a very handy tool. Search on Google for an association in your industry, and you’ll quickly find where lots of your potential clients are hiding out. Just type in “__________ association” and you’re on your way.
2. Facebook Groups
Facebook has done a great job of rounding up like-minded people. There are groups for everything!
Facebook groups are great for finding potential clients that socially connect with each other. This is very different than groups that connect with each other on business or financial terms.
For example, if you search for “Billy Joel,” you’ll find that 2.8 million people follow this guy. If you write for the music industry, thousands of these people are your prospects. Pick a popular musician, band, or label and you’ll find endless prospects on Facebook.
Why? Because music connects people socially.
However, if you write for the banking industry and you search for banker groups, you’ll find slim pickings on Facebook … and those you do find will be writing about their kids … not about banking.
Why? Because bankers don’t socially connect. They bond through money.
3. LinkedIn Groups
LinkedIn connects people that connect with each other through business and money. This is very different than Facebook, as I described above.
To follow up on the banker example, if you look for banker groups on LinkedIn, you’ll find hundreds, and each of those will have tens of thousands of members. And poor Billy Joel doesn’t even have a page!
Between these three sources – Associations, Facebook and LinkedIn – you should be able to find an endless stream of potential clients.
So, your assignment today is to search out social media groups and trade associations connected with your target audience. You can even go the extra mile and start making a list of specific people and companies you’d like to have hire you.
Please let me know how you’re doing in the comments. I’d love to hear!
Tomorrow, I’ll tell you how to connect with your target clients, now that you know who you’re talking to and where they are.
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