It’s Not About the Words. It’s About This …
Want to know the kind of freelance writer who’ll never make a lot of money?
It’s the guy who strings sentences together because he thinks writing is something he learned in first grade.
Like it’s some kind of factory process where you just throw letters together and push them down the assembly line.
That guy never took the time to learn what goes into business promotion. He doesn’t understand the nuances in messaging. He thinks copywriting is just about the words.
That guy won’t ever make much money, because he’s not willing to expand his knowledge.
If you’re serious about a long-term career as a professional writer, you’ve got to recognize it’s not about the words. A lot more than letters goes into the structure of a valuable promotion, like research and voice and prospect recognition.
If you want the writer’s life, acknowledge your mind as your greatest asset – especially since you rely on it for your income.
Like any asset, it should be maintained and continually improved.
That’s really the heart of the entrepreneurial mindset: Focus on maximizing long-term learning.
All the profitable writers of our day echo this thought. It’s not about getting to the top of a single game. Instead, you want to understand all the games. You want to keep your skills fresh and continually challenge yourself.
Top copywriter Chris Marlow is the perfect example. When I interviewed her for The Barefoot Writer, she shared that she was remaking herself. Starting over from scratch in a brand-new industry.
That means she’s having to revisit everything she once knew about self-marketing and client outreach and writing to a new crowd.
She’s effectively brushing up on old skills, learning about new trends, and getting in touch with what’s working now. She’s not relying on what worked for her five years ago, because she knows that the communication landscape is constantly in flux. (Her full interview comes out July 4th – subscribe here for access.)
Follow her example. Take the time to constantly expose yourself to other fields of study. Be an observer. Learn from your surroundings. Ask questions.
Most importantly, don’t be afraid to start over, or to branch off in a new direction.
A lot of writers I’ve met over the years struggle because they don’t take the time to learn about all the different facets of writing that go into building a successful writing business. That’s like someone in the job world trying to get a promotion without bothering to expand their knowledge. It’s like wanting to drive a car without first putting in the fuel.
Other writers I know who do well at the beginning of their careers end up sputtering to a stop because they’re not willing to invest in their knowledge base.
Branch out and learn about different topics, niches, and writing strategies. If you want your income to grow, you need to constantly grow your mind.
Remember – your writing business can bring you all the income and freedom you’ve ever wanted. So, put in the effort and invest in what’ll get you there.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »