Give Clients the Chance to Hire You
“I’m Rae, and it’s my goal to write for you. I’ve brought a portfolio of my work, if you have time to look at it.”
Before me at the 2012 Web Copywriting Intensive stood this young – really young – girl, who later I found out was still in college.
She already had landed a few copywriting clients in the plastics industry and had a nice little writing income to show for it.
(I later found out she had been taking our Accelerated Program for Six-Figure Copywriting in addition to her college course work. Today she’s close to breaking the six-figure mark solely from copywriting!)
The next day she pitched me an idea for a series of emails and I decided to give her a shot (PAID ASSIGNMENT #1).
To be honest, I can’t even remember if the copy did well or not. But, what I do remember, is she was awesome to work with …
She met her deadlines, she valued feedback and revised her copy accordingly, and she was pleasant and professional every time we spoke.
So, I decided to give her another assignment (PAID ASSIGNMENT #2) … one of the dozens of web-writing projects I had on my list.
It was a simple sales page for a new membership site I was building …
Her first headline and lead were ok, but our copy review team made some suggestions. She took them and ran with them. The second draft was a winner.
I then asked her to write the emails that would drive people to that page (PAID ASSIGNMENT #3). She nailed them on the first try.
So, it only made sense that I ask her to write a series of auto-responder emails for people who only signed up for the free newsletter instead of the paid membership (PAID ASSIGNMENT #4). Two days later they were on my desk, along with another invoice.
I then asked her to write content to support the promotion (PAID ASSIGNMENT #5). More copy, another invoice.
I think you see where I’m going with this …
She’s now one of my go-to writers taking on full web campaigns from the first piece of copy to the last in the sequence (we’re talking over 20 pieces of copy sometimes!) …
And that leads me to my advice for getting your foot in the door with your “dream clients” …
Learn how to create opportunities for yourself.
All you need to do is get your foot in the door. And then, assuming you do good work, the rest will come easy.
Remember, clients would much rather work with you again and again if the experience is positive, than try and find someone new every time they have another project.
Here are seven ways to create opportunities for yourself …
- Perform a site audit and identify areas where a company’s website could be improved.
- Sign up for an e-letter or buy a product, and then evaluate how they market to you afterwards. Look for opportunities to improve copy, or identify opportunities they’re missing all together, like auto-responders, social media marketing, online content to support their campaigns, etc.
- If you’re attending this year’s FastTrack to Copywriting Success Bootcamp and Job Fair, do some of the spec assignments offered by the dozens of companies who will be there looking for new writers.
- Take advantage of your access to AWAI’s job board, DirectResponseJobs.com, as well as the job boards available on Wealthy Web Writer and B2B Writing Success.
- Attend a tradeshow in your industry and get a pass to the exhibit hall so you can connect with lots of companies over just a few days.
- Or, take it one step further and pitch a session on writing copy for your niche to the conference organizer. You’ll get in front of a lot of prospective clients at one time and be able to demonstrate your expertise.
- Create a money-making website on a topic in your industry and reach out to companies about promoting their products. Then follow up with them to review the copy on your site and use the opportunity to pitch your other writing services.
Remember, all you need to do is create a single opportunity to get your foot in the door. Then, just do a good job and put yourself in the position to take on more and more projects well into the future.
Now, go on and start looking for opportunities with the clients you identified as “dream clients” yesterday. And if you have any questions, need any help, or land a new client on the first try, feel free to post a comment for me below.
Then join me tomorrow to ensure you’ll be able to take on all the projects you want to, especially when your schedule starts to get booked up.
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