How to Find the “Dream” Clients
Rebecca Matter here – hoping to help you take advantage of the huge demand for freelance writers.
Yesterday I recommended you set yourself up to take on numerous projects within your niche – that way you’ll be attractive to “dream clients” AND you’ll put yourself in a position to become their go-to writer.
But, how do you know if a prospect is a potential “dream client”?
If you’re just starting out, you’ll need to do a little research and put together a list of clients you think may be good candidates.
And, if you’d like some help with that, check out a webinar I did for Wealthy Web Writer a while back titled, How to Find Clients in Your Niche.
In it I teach you:
- How to use the Internet to identify potential clients.
- How to then evaluate those clients and separate them into two categories: real, potential clients vs. time-wasters.
- Who you need to speak to and how to track down their contact information.
- The best strategies for approaching a prospect who’s never heard of you before.
(Normally it’s only accessible with a paid membership, but I asked the team to unlock it for this week so you can access it!)
Then, once you have a list of potential clients, here are some additional tips for ensuring you’re choosing clients who will be very valuable to your business …
First, find clients with broad marketing needs, beyond just one web page, one article, or one email.
The idea here is to look for clients who are using multiple marketing techniques/channels to communicate with their prospects and customers.
Then, when you’re hired to write one project for them, you can suggest you also take on other, connected projects.
If a company hires you to write a landing page, there are additional project opportunities for you. For example, the emails or ads that drive people to the landing page, and even more once they arrive at the page.
You want clients who have dozens of web-writing projects at any given time (like AWAI). And you always want to ask the questions: How will people be getting to this page? And what happens afterwards?
The answers will identify more projects for you.
Next, find clients who have busy marketing and content calendars.
In other words, they don’t just send out one newsletter a month or have a marketing campaign they only run twice a year. You want clients who constantly have to create new promotional materials and content every week.
And, it’s easy to determine …
Simply sign up for their e-letter, download a free report, or buy a product from them. Then keep track of how often you hear from them, what they send you, and how often you see new content appearing on their website and social media pages.
And finally, find clients who clearly value their marketing.
You want companies – small, medium or large – who are investing a lot into their websites, advertising, and marketing materials. Their materials should look professional. Those are the companies who will value what you bring to the table and will gladly pay professional fees for a professional writer who can deliver the goods.
Bonus tip …
Once you start landing these “dream clients,” aim to build deep, ongoing relationships with a few really good ones – rather than jumping from client to client. A deeper relationship will lead to more work and better pay.
Your clients would much rather work with you again and again if the experience is positive, than try and find someone new every time they have another project.
So, there you have it …
A lens you can look through when trying to determine whether or not a prospective client could be the right one for you.
Next up? Getting your foot in the door!
We’ll tackle that tomorrow.
In the meantime, I’d love to hear who some of your dream clients are. Let me know in the comments, as well as what makes them a dream client for you.
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