Plug in to Make it Easy
Hello again. It’s Pat McCord back to share a few of the lessons I’ve learned on the way to making copywriting easier.
When I first got into copywriting, I plugged in. And I stay plugged in by continuing to learn.
This idea is so simple that I wasn’t going to include it in this series, at first. It’s something you can do, too, even if you feel pulled in six directions.
At first I didn’t realize that when I bought AWAI’s Accelerated Program for Six-Figure Copywriting, I was actually buying a lifestyle.
With the course came opportunities to learn more. Until I started earning, I was reluctant to spend additional money, so I signed up for anything that was free. And AWAI offered plenty.
Just by getting a free myAWAI account on the website, I had access to newsletters like The Golden Thread and The Writer’s Life (the one you’re reading now). Whenever the topic is something of particular interest, I print it out and file it.
AWAI also puts members in touch with some world-class copywriting gurus, who also publish newsletters.
Bob Bly is one, and I still get his daily tips and stories to keep me up-to-date on what’s going on in copywriting. Sure, he often uses his newsletter to sell products, but fair enough. I well recognize the value he delivers consistently.
Last week, I attended a free teleseminar on finding clients. I’ve been copywriting for eight years now, but I still appreciate hearing what’s working now in the real world of marketing for new clients.
Since then I’ve been to AWAI events and purchased more programs. I download books by some of the experts I’ve come to know.
Everything we do, whether it’s free or an investment in our careers, pushes us to do more.
Have you learned something lately that felt like a game changer in your copywriting journey? Tell me about it in the comments; I would love to hear from you.
Tomorrow, our last day together, I’ll be talking about the one thing you can’t afford not to do. For me, it made all the difference.
The Professional Writers’ Alliance
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