Plug in to Make it Easy

Hello again. It’s Pat McCord back to share a few of the lessons I’ve learned on the way to making copywriting easier.

When I first got into copywriting, I plugged in. And I stay plugged in by continuing to learn.

This idea is so simple that I wasn’t going to include it in this series, at first. It’s something you can do, too, even if you feel pulled in six directions.

At first I didn’t realize that when I bought AWAI’s Accelerated Program for Six-Figure Copywriting, I was actually buying a lifestyle.

With the course came opportunities to learn more. Until I started earning, I was reluctant to spend additional money, so I signed up for anything that was free. And AWAI offered plenty.

Just by getting a free myAWAI account on the website, I had access to newsletters like The Golden Thread and The Writer’s Life (the one you’re reading now). Whenever the topic is something of particular interest, I print it out and file it.

AWAI also puts members in touch with some world-class copywriting gurus, who also publish newsletters.

Bob Bly is one, and I still get his daily tips and stories to keep me up-to-date on what’s going on in copywriting. Sure, he often uses his newsletter to sell products, but fair enough. I well recognize the value he delivers consistently.

Last week, I attended a free teleseminar on finding clients. I’ve been copywriting for eight years now, but I still appreciate hearing what’s working now in the real world of marketing for new clients.

Since then I’ve been to AWAI events and purchased more programs. I download books by some of the experts I’ve come to know.

Everything we do, whether it’s free or an investment in our careers, pushes us to do more.

Have you learned something lately that felt like a game changer in your copywriting journey? Tell me about it in the comments; I would love to hear from you.

Tomorrow, our last day together, I’ll be talking about the one thing you can’t afford not to do. For me, it made all the difference.

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Published: July 31, 2014

4 Responses to “Plug in to Make it Easy”

  1. Hi Pat! I've enjoyed your series this week. Hope to see you at Bootcamp. :)

    Chris AllsopJuly 31, 2014 at 2:27 pm

  2. Pat, you sound like me, I get all the free stuff on writing and I buy a bit too.
    My draw back is who is going to hire a new be to copywriting.

    Guest (Larry)July 31, 2014 at 3:46 pm

  3. Hello Pat,

    The idea of plugging in and staying that way is the best thing I have heard lately and I am going to do it.

    I am still slowly making my way through part 3 for the second time and I can't thank you enough for taking the time and effort that you have. Believe me It is much appreciated.

    I don't know if you are planning to be at the Bootcamp in October but I hope to meet you if you are there. Thanks again Pat.

    Sincerely,

    Bob Thrall

    Bob ThrallAugust 1, 2014 at 2:42 pm

  4. Hello Pat, Bob Thrall here. My wife and I, definitely plan on being at Bootcamp. It will be the first for us as I have only been "involved" for a little less than two months.

    We have our Air flights all booked to get us there a day early and leave one day later, which happens to be on my birthday so we can have a little free time to absorb some of what has gone on by then. We will look forward to meeting you both there. Thanks again for the help and advice you have given.

    Warm Regards, Bob and Ruth Thrall

    Bob ThrallAugust 1, 2014 at 3:10 pm


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