Before You Take the Copywriting World by Storm, There’s Something You Should Know …

Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had.

So whatever you do, do NOT be discouraged. If you need encouragement, just look at how far you’ve come; all the stuff you know now that you didn’t know a week, month or year ago.

Resolve to do whatever it takes in the short term to reap the long-term rewards. Stick with it. Redouble your efforts. Refuse to accept anything but success.

Take my word for it:

The first time a client wires six figures into your bank account to pay you for two weeks’ work, you’ll be glad you hung in there.

In that moment, all the hours you worked to perfect your craft … all the rejection you faced in finding your first few clients … and all the sacrifices you made to build your copywriting business … will all be worth it.

Yes, it’s going to take some effort on your part.

If you think this is easy … if you sleepwalk through your work … if you fail to invest the mental and physical energy required to get the details right … if you resent honest, well-meant criticism … and if you’re going to cut and run the first time the going gets tough, there’s not much I or anyone else can do to help you.

But if, as my high school football coach loved to say, you’re eager to pour 110 percent of your genius, your creativity and your energy into this …

If you’re willing to take the time and expend the energy to do it right … and obsess about the minute details that must be right to bring in every last sale …

If you’re willing to expend every ounce of mental and physical energy at your command … take your best shot … accept the consequences … take a hard, honest look at what you did right and what you did wrong … and learn your lessons …

 … And if, when all else fails, you can muster the will to pick yourself up, dust yourself off and do it better next time …

 … There’s no stopping you. Whether you’ve made it yet or not, you’re a winner in my book. And someday soon, you’ll find yourself relishing the winner’s rewards.

 … Now, it’s time to go to work.

But what if nobody wants to hire you? Or worse: You create the best campaign you know how to create – and it flops?

Look. Let me tell you something that all the gurus out there probably won’t.

It’s not until you begin applying this stuff in the real world that you REALLY begin to learn!

Unless and until you persevere through the rejection that’s required prior to bagging your first real clients … and until you suffer the humiliation of getting your butt kicked – repeatedly and publicly – by real prospects when there’s real money on the line … you’re still just a student.

Students have to pay to learn. Once you begin doing, others PAY YOU to learn.

Sure – you’re going to have to bang the phones for hours every day until you get a client – and those first few clients may not be worth a bucket of warm spit.

You’re going to have to create five, ten, twenty or even more promotions before you get your first huge winner.

Courage – true courage – means being scared to death and then doing what needs to be done anyway.

You can do this. I know you can.

The Quick-Start Copywriting System

Clayton Makepeace's Quick-Start Copywriting System

Copywriting legend Clayton Makepeace gives YOU the tools you need to upgrade your copywriting skills. These are the insights he uses to bank royalty checks of six-figures up to $1.4 million per month! Learn More »


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Published: July 25, 2014

5 Responses to “Before you take the copywriting world by storm, there’s something you should know …”

  1. Thank you. Thank you for striking exactly the right note at the right time. This post manages to be affirming and supportive while also giving some good, kick-in-the-butt tough love. Somehow, knowing that all those scary possibilities are normal; knowing they are to be expected, wrestled with, and moved through, makes the whole prospect a lot less scary. I don't know why. It just does. Thank you, Clayton!

    Guest (Colette Rice)July 26, 2014 at 12:26 pm

  2. As a beginner, I greatly appreciate when a guru spells out the truthful challenges and enormous possibilities of copywriting.

    Wes FahlenkampJuly 30, 2014 at 7:21 pm

  3. It is comforting to know that such a highly respected and proven copywriter started off where I am now. This article gives me hope for the future! Thank you for sharing!

    Elaine DJuly 31, 2014 at 3:32 pm

  4. Thank you Clayton. There are many pundits that laud the copywriter's earning capabilities, but few that lay out the work needed to achieve such heights. Your guidance and clear voice are inspirations to this neophyte.

    Duncan McClintockDecember 1, 2014 at 3:24 pm

  5. Two months ago I found this and posted it - the whole article - on my wall.

    (Literally. Not somewhere online.)

    It was exactly what I needed to read whenever I felt like coasting instead of kicking it up a notch.

    It's dynamite on paper.

    One week ago I read it again, right before my first phone interview.

    Again, it was exactly what I needed.

    Thank you Clayton, for sharing so much of your wisdom with those of us just starting out.

    MaryAnna RoseDecember 12, 2014 at 8:14 pm


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