August 2014

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You Know More Than You Think…

The fear of being under-qualified holds many copywriters back. Learn how to beat that fear, so you can interact with clients professionally and confidently.

When Being Right is Wrong

The client is always right. We’ve all heard this phrase before, but is it true? Will Newman explains here.

When it Comes to “Easy,” This Trumps All Else

For making the writer’s life easier, here’s the one thing you can’t afford not to do. For copywriter and author Pat McCord, it made all the difference.

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