Habit 2: Give Hard Work a Try

Yesterday I talked about the importance of making good decisions, making them quickly, and jumping in with both feet.

Today, I’m going to share another habit that, at first glance, you may not like …

Habit 2: Give hard work a try.

Quick story …

A couple of years ago, I coached a writer who wanted to break into copywriting. She was transitioning out of gardening writing, a niche that had dried up for her. During the month we worked together, she implemented every recommendation I made. I’ve never seen anyone accomplish so much so quickly. Within just four weeks, she completely revamped her website, created a prospecting plan to land clients, set up her blog and posted two new articles, and nearly finished her special report.

I felt tired just watching her!

At the end of the month I said, “Lynda, you’re the hardest working person I’ve ever met.”

Her answer, at first, surprised me. She said, “Steve, I’m not a hard worker. Not really. I’m just willing to work hard, when necessary, to achieve what I want to achieve.”

She went on to explain that she actually prefers a shorter work week and easier pace. But she’s willing to take the massive action necessary to get her business to a point where she can work fewer hours at the pace she wants.

That’s a habit every top copywriter I know shares: a willingness to work hard when needed.

As a freelancer, you’re no different than any other type of business person. If you want to get your business from A to B (or zero to A, in the case of a start-up), you will need to put in extra hours to make that happen.

Say, for example, you’re opening a new restaurant in six weeks. The flyers have been sent out. Reservations are coming in. The local press will be there. Wouldn’t you work your tail off to make that opening a success? Of course you would.

Now, don’t get me wrong. I’m not suggesting you become a workaholic. You don’t need to be chained to your desk, every day, miserable. My typical day includes taking a two-hour lunch to jog or go to the gym. And during the summer, I take every Friday off.

But, when I need to accomplish something big, I’m willing to put in a week (or two or three) of hard work. Why? Because hard work … works! It’s almost impossible to take massive action on a project or goal and not make significant progress.

Is there something important you want to accomplish? Perhaps it’s getting your website done? Or completing a program that builds your B2B copywriting skills?

Whatever it is, schedule two or three weeks to give that project all you’ve got. I bet, three weeks from now, you’ll be glad you did! Let me know how it goes in the comments.

Tomorrow, I’m going to share another habit of successful B2B copywriters. It has to do with mindset. It’s subtle, but important.

Don’t miss it.

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Published: August 19, 2014

7 Responses to “Habit 2: Give Hard Work a Try”

  1. Hello Steve,

    I just want to commend today's mail and the context. Beautifully written. I can't wait to get the next mail.



    Guest (Tony)

  2. Re: the Writers' Alliance window that followed your piece. What is meant by helping "persuasive" writers?

    Guest (Diane Young)

  3. Hi Steve. I firmly agree with this message you sent today. Basically, if you want to achieve something, you have to work hard at it. Thanks for the encouragement!


  4. This is the encouragement that I needed to start my day. Now excuse me while I GET TO WORK!

    Guest (Melanie Fischer)

  5. I am not afraid of hardwork. it is the starting of a website that has me apprehensive.

    Guest (Cherrillyn)

  6. A major reason people rarely succeed in life; they "work hard!" This may be surprising to you. However, if you're keen you'll discover that those who truly succeed only "work smart". They have their goals set out from the beginning and they know what it takes to get there. So they strategize well, plan well and team up well to accomplish their goals. Given a choice between working hard and working smart, I'll always chose the latter whose results are more durable and fulfilling that the former.

    Guest (Stephen Opanga)

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