Your Favorite Hobby Could Bring You Success as a Writer
Do you have a hobby you love? A special talent you enjoy sharing? Perhaps a career in a field you find fascinating?
Even if you don’t, is there something you’d like to know more about? Maybe you’ve always wanted to learn about horse racing. Or the mating habits of seahorses. (Quite interesting, actually!)
Joking aside, as long as you have an interest in a topic, there’s a market for you to start your freelance writing business. Something I discovered totally by accident …
You see, I am an aspiring actor living in NYC (read: waiter). And I decided to escape the “waiter’s life” by pursuing copywriting.
However, after I completed AWAI’s Accelerated Program, I wasn’t really sure what my next step would be. So I started looking for freelance apprentice jobs, where I could learn from an experienced writer. A gig where I could write, but have the time to keep auditioning.
When I finally landed one, I was stoked to start writing big blockbuster promotions. But, my copy chief had different plans for me …
Researching and writing blog articles.
I won't lie … I was a little upset. I thought anyone could write a blog post. Isn’t copywriting where the money is? How would I achieve the coveted “writer’s life” this way?
Apparently, I judged things a little too soon …
Blogs, I learned, are a form of “content marketing.” “Content” can be any information or materials created for your consumption – newsletter articles, web pages, podcasts, and YouTube videos. You name it!
And, as you can imagine, there is a ton of content out there. In fact, Google CEO Eric Schmidt said, “We create as much information in two days now as we did from the dawn of man through 2003.” That’s a lot.
The key is that people are looking for quality content from sources they trust. They rely on experts or “authorities” for advice. Just like you and thousands of others have come to AWAI to learn how to make a living as a paid writer.
Since “authorities” are proven to bring in more lifetime customers and better sales, companies are desperate to provide quality content on a regular basis. No matter what industry they’re in!
But, they very rarely have time to spend planning and writing content for themselves. So they need a skilled content marketer to come in and do it for them. And they’re willing to pay a handsome sum to whoever can do it.
If you can write good content that’s informative, actionable, and keeps readers coming back for more, businesses will want to work with you!
Statistically speaking, nine out of 10 businesses are looking for content marketers. And they’re likely to spend $118.4 billion on it this year …
With those kinds of numbers and such a huge demand, blog articles are starting to sound pretty lucrative, right? And, like I mentioned, as long as you have a passion for a topic, you can become a great “content marketer” in that industry!
So, if this is something that appeals to you, I’d like you to make a list of all your interests. Once you’ve written down a bunch of topics, take a good look at it and see what jumps out. Be sure to circle or highlight those. See if you can narrow down to one from that list.
If you’re having trouble, feel free to post in the comments. I’ll be glad to help! Hearing others’ perspectives can help you solidify your decision.
Whatever you choose, stay tuned for tomorrow’s issue of The Writer Life, where I’ll show you the next step in turning that passion into a living. All you have to do is be willing to learn and ready to write.
See you tomorrow!
The Professional Writers’ Alliance
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