You’re Already Half Way There
Hi, Robert Rice here … back with you for Day 2 of my week-long look at a fantastic opportunity for writers! One that I myself judged a little too quickly …
Honestly, I find it amazing that you can create a lucrative freelance business writing about something you love and are passionate about. And still have time to spare for yourself and your family!
You can wake up, work on some articles, take a long lunch and go for a walk (or in my case, head out to an audition), come home to do a little research, and then be done for the day. All while doing great work for your clients they need to reach their goals.
If you joined me yesterday, I showed you how to narrow down your favorite topic. Today, you’re ready to take the next step in becoming a great “content marketer.” In fact, you’re already halfway there.
By choosing a topic, what you’ve done is found your niche – your specialty. This is a tough thing for many writers to pin down, but you’ve already jumped over that hurdle. Congratulations!
Having a niche positions you as a specialist. This allows you to stand out among that sea of content I talked about yesterday. No one else is going to have your perspective on your specific topic.
Meaning you’ll carve out a place in a hungry market with very little competition.
So, now for the best part – researching your topic of interest. As a content marketer, it’s important for you to be “in the know” in your industry. Understanding what’s in, what’s out, and staying on top of newsworthy stories.
That may sound like a lot of work, but all that means is you get to read, listen to podcasts, and browse the internet on a topic you love. You could watch some YouTube clips after work or read a magazine before bed … whatever your heart desires.
You may find you prefer to read blogs, join live discussions, sign up for free e-newsletters, or participate in forums. Perhaps a combination of all of the above!
Either way, a great place to start is with articles. They’re generally short, easy to digest, and up-to-date. Look up some websites to see what’s out there. What “authorities” in your field are people flocking to? What are popular items for conversation? What e-newsletters are being published in your area of interest?
As you start to find websites that catch your eye, bookmark them. Specifically, look for well-written articles and the authors that consistently draw you in.
Then, take some time to analyze what grabbed you. What’s interesting about the topic? What do you like about the author’s voice? Why is the headline compelling?
Write down the answers to the questions either on a notepad or on your computer. And be sure to bookmark the articles in your web browser!
You’ll need this information for tomorrow, because I’ll show you how to use it to jumpstart your career as a content marketer faster than any other method.
And please let me know how you’re doing in the comments. I’d love to hear from you.
See you tomorrow!
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »