A Student’s Worst Nightmare

All this week, we’ve been breaking the information publishing process down into simple, attainable steps. By now, you have a basic outline of your info product – your topic, the foundation needed to teach it, and the different sections you’re focusing on.

Now it’s time to take it to the next level …

As I mentioned on Tuesday, when we were on the boat, Billy would always talk to me in “sailor speak.” That meant he never, ever used layman’s terms once he taught me the words.

Now, when you have a lot of new words thrown at you, it can be hard to retain them all. Especially since I wasn’t doing much of the speaking … I was just listening to what he was saying.

Guess what that meant? I had to study those words at home. Yep, I had homework.

Every student in the world has moaned and groaned at the thought of homework. No one likes it, because it takes time away from the fun things in life, like playing outside and hanging out with friends.

However, as we age, we start to appreciate actionable information. Tools that help us develop a new skill, improve our lives, or show us how to overcome a fear or problem with specific steps on how to implement it.

This formula gives us the strategies and confidence we need to achieve what we set out to do. Essentially … we like homework!

So, for every actionable section in your info product, you want there to be a takeaway your student can use to work on that skill.

Let’s say you’re creating an info product on cooking. When you give a recipe, the expectation is he’ll make that dish.

However, think about what incentives you could give him to try it more than once. Perhaps offer variations on the dish, either in preparation methods or spicing. Maybe he could use different vegetables or meats.

By making the dish in a number of ways, he becomes better at it. Instead of just copying a recipe, he finds out how to really cook it. And, ultimately, that knowledge is more valuable.

The key to the success of your info product is making it as valuable and meaningful to your prospect as possible.

This doesn’t mean you have to write an encyclopedia or make sure every word is perfect …

You just want to make sure the information within is engaging and will encourage your reader to see it all the way through. The better the quality, the more success you’ll have in the long run.

Your reader will rave about your info product, leaving a great review. He’ll refer friends, getting you more sales. And, you’ll generate even more authority … meaning more clients and higher fees for future writing projects.

So, for today’s action step, we’re going to look at the bigger picture …

Take a few minutes to brainstorm “action steps” for each section of your information product. Basically, these are takeaway tasks your reader can apply once he finishes reading each section. The more active and engaging, the better.

Now, if there doesn’t seem to be an “action step” that applies to some sections, that’s okay. Don’t worry! Just focus on what makes sense to you.

If you come up with some neat ideas, or want to share how your progress is coming, please feel free to comment. I’m here to cheer you on along the way.

And tomorrow, I’m going to show you how to put everything together. And I’ll show you just how much you stand to benefit from the info-marketing industry.

Stay tuned!

Writing for Info-Marketers

Dan Kennedy’s Writing for Info-Marketers Training and Certification Program

Copywriting-great Dan Kennedy is ready to take you under his wing, to show you where to find the best clients and to train you to write results-getting copy that will keep those clients coming back. Learn More »


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Published: September 25, 2014

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