Congratulations to AWAI’s Great Books Club October Winners!

Each month, as part of AWAI’s Great Books Club, we give away 10 copies of the book to be featured in the next month’s session.

The members below (chosen at random) will receive My Life in Advertising and Scientific Advertising, two classic works by legendary copywriter Claude Hopkins bundled into one book.

  • Denise Mense
  • Cathy Lewis
  • Jennifer Reynolds
  • Brad Peterson
  • Jason Reese
  • Catherine Anyaso
  • Cathey Kuhn
  • Joe Asante
  • Kyle Hale
  • Ted Johnson

Winners: Your copy should arrive in the mail from Amazon in about a week.

Everybody else, you can still purchase your copy and listen in on Oct. 16 as Marcella Allison and Richard Armstrong discuss the biggest takeaways from Hopkins’ work for copywriters. These two books may be from the 1960s, but there are plenty of timeless lessons in marketing, consumer psychology and more to be gleaned.

It’s a special live edition of the Great Books Club at AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair in Delray Beach, Florida. But even if you’re not at Bootcamp, you won’t miss out. The session will be recorded for all Great Books Club members.

The philosophy of the Great Books Club is that the right books can have a huge impact on your career as a freelance professional, especially when expert copywriters highlight the specific material that helped them succeed.

Just go here to sign up. It’s free.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: September 19, 2014

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