The Secret to Finishing a Big Project

So far this week, you’ve uncovered a hidden industry where you can get paid well for your knowledge. And, you have the foundation of your info product all set to go.

Now it’s time to take the next step … breaking it down into simple sections.

Once I started to get the boat lingo down and I understood the different parts of the boat, we were able to focus on the major tasks in sailing – how to man the radio, raise and lower the sails, and get the boat in “ship shape.” (Yes, that’s the phrase they really use!)

Slowly, but surely, I started to develop the ability to perform each task. Billy only allowed me to work on one at a time, making sure I understood it before moving onto another. And because of that, I was able to become a better sailor without getting too overwhelmed.

Your info product has a purpose, whether it be developing or improving a skill, helping your reader improve his life, or showing him how to overcome a fear, frustration, or problem. All things your target prospect will pay good money for.

The key to help him achieve his goal is to keep your info product easy-to-digest, simple, and actionable. He should be able to go at his own pace and never get overwhelmed by the content.

With this format, your reader can focus on one thing at a time, becoming better and better as he goes along. And those small successes will encourage him to continue reading your info product.

On top of that, breaking your info product down into smaller sections makes writing it a lot easier for you. It transforms the overwhelming task of creating a large piece into small, attainable goals.

You’ll end up finishing it more quickly, because you feel a sense of accomplishment with every short section you complete! A win-win for you and your target prospect.

So, for the action step today, think about all of the different elements you want to share in your info product and separate them into sections. Make sure each segment stays focused one idea (the “Power of One,” as Mark Ford, f.k.a. his pen name Michael Masterson, would say).

The sections could either build on each other (like a fitness info product might), or they can work independently of each other (like a cookbook). Do whatever works best for your subject.

Feel free to share your outline of chapters you’re most excited about writing in the comments. I would love to hear your ideas!

Tomorrow, I’ll show you how a student’s worst nightmare can be your ticket to a successful info product, positioning you as an expert and earning you even bigger profits than before.

Writing for Info-Marketers

Dan Kennedy’s Writing for Info-Marketers Training and Certification Program

Copywriting-great Dan Kennedy is ready to take you under his wing, to show you where to find the best clients and to train you to write results-getting copy that will keep those clients coming back. Learn More »


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Published: September 24, 2014

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