Your Knowledge is More Valuable Than You Think

My soon-to-be in-laws, Sue and Billy, spend their summers living on a 30-year-old sailboat. Whenever I travel with them, I discover new things about sailing.

They taught me how to raise an anchor, the proper vernacular for “left” and “right,” and even showed me the ropes (literally).

But it wasn’t until our most recent outing that I realized the true value of their knowledge. We were dealing with extremely choppy water, and it was a little hairy getting from one side of the coast to another. But they weren’t worried – they had faced that before.

Without a hitch, they maneuvered us through the waters to the safe area on the other side using a strategy they’ve developed through necessity.

You see, they offer a more unique education than you’d get in a school setting. It’s real-world, in-the-trenches knowledge developed through trial-and-error. And, if they shared that knowledge, other hopeful sailors could tackle those situations with the same confidence they did.

I bet you have a subject you know a lot about, whether through experience or just having an interest in it, as well. And you’re probably the go-to person in your group of friends, family, and colleagues for questions about it.

Here’s the great news … there are people out there willing to pay for that information.

Earlier this year, I wrote a little bit about mining your experiences and education to create quality content. And that’s certainly a quick and fun way to make a living as a writer.

However, you can take your knowledge a level further and create full-fledged information products people can buy.

You’ve probably read a few info products before … time management books, courses on how to tackle debt, or even how to improve your golf game. They’re documents and videos that teach you a new skill, help improve your life, or show you how to overcome an obstacle.

The beauty of most info products is they’re inexpensive to produce. For an eBook or report, all you need is a good word-processing program and perhaps a little graphic design outsourcing for the cover. They’re very simple to create – you put in the work once, and then you’re finished.

And, since you publish and market it yourself, you get to keep 100% of the profits!

All you need to do is organize your knowledge in a simple, easy-to-digest way so people can go through at their own pace and achieve the results they’re hoping for. And, it doesn’t matter if your topic is original or unique … because your perspective and experience are!

Once you’ve written it, all you have to do is format it, get it on the web, and let your target audience know about it. And, with that, you can reap the huge rewards for your efforts, such as:

  • A steady, passive income from selling it to your target market
  • More writing clients from increasing your visibility
  • Higher fees on future projects with your newfound authority

For your action step today, start to brainstorm subjects you know a lot about. A great way to uncover your strongest focus is to ask your family and friends – “If you could pick my brain about one topic, what would you choose?”

You might be surprised by the responses! If you’re feeling daring, share them in the comments section. I’d be thrilled to hear from you.

Tomorrow, I’ll show you how to increase your fan base and generate customers who will buy from you again and again.

Writing for Info-Marketers

Dan Kennedy’s Writing for Info-Marketers Training and Certification Program

Copywriting-great Dan Kennedy is ready to take you under his wing, to show you where to find the best clients and to train you to write results-getting copy that will keep those clients coming back. Learn More »


Click to Rate:
Average: 5.0
Published: September 22, 2014

12 Responses to “Your Knowledge is More Valuable Than You Think”

  1. People want to know how I produce event video and video blogs. I have a book in the works!

    Guest (Jen Knoedl)September 22, 2014 at 8:02 pm

  2. I know alot about dogs and training them also also about creative/fantasy decorating on a budget but WHO is going to want to buy that info from me??? Wish I had that answer for sure...

    Guest (Laura)September 22, 2014 at 9:14 pm

  3. I read this last evening and right before signing off, I posted a request on my personal FB page. I asked my friends to tell me what they believe I am knowledgeable about. My first "wow" was in regard to the people who responded. Not the ones I necessarily expected to comment. And then the responses. I wrote every single one down in my journal. I see the common denominator! Thank you for this post. My niche is beginning to become clear to me.

    Diane of Get FocusedSeptember 23, 2014 at 9:00 am

  4. This will help me form an approach to a web page design and content strategy. Beginning steps are often obvious. But this is a little closer to what magic to use. Fascinating, useful and core to getting a grip in where to start, I think I'm internalizing AWAI's writers' wisdom.
    Thanks! This is definately one of my three action steps. One and two are Accelerated Copywriting and COS.

    Guest (Jenviet)September 23, 2014 at 1:48 pm

  5. What if you have an area of expertise that you've been writing about professionally for over 15 years?

    I've been trying to find paying writing jobs that make the best use of my knowledge, but --so far--no luck.

    And I can't afford $$$ for bootcamps, workshops, books, etc.

    Guest (Scott)September 23, 2014 at 1:56 pm

  6. People ask me about relationships, which is a very broad topic, of course. I tend to help people in two areas - developing and maintaining relationships with clients, and keeping the romance in marriage relationships for the long haul.

    Great start to the series, Robert. I'm looking forward to reading the rest of it.

    Steve RollerSeptember 23, 2014 at 9:27 pm

  7. I have been writing poems and short stories for as long as I can remember. I was told a long time ago that one of these days I am going to run out of ways to make money, and then I will take my writing more serious. Well, I got fired today from what I have always considered to be the last job I would ever work. Where do I go from here?

    I was a teacher and I got into a shouting match with a kid and the kid said that he was going to get me fired. He won. Or, did he?

    Guest (John)November 2, 2015 at 1:11 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)