Your Ticket to a Better Life

So far this week, you’ve explored the lucrative world of info products and are on your way to creating one of your very own.

You’ve established your area of expertise and come up with a foundation for what you’re teaching. You’ve separated your information into digestible sections, and you’ve come up with “homework” for your reader (actionable steps).

You now have an outline for an entire information product.

Your first few chapters will pull together the core concepts of what you teach, helping your reader understand the foundations of the subject. Then you’ll have multiple sections tackling different lessons while offering actionable steps, so your reader continues to learn and benefit from all this new-found knowledge.

Now is the time for you to start working on your first draft!

The beauty of this process is you can take it section by section. Info products can be lengthy, and by breaking it down as you have, you’ve made the process far less daunting.

While you’re writing, let your words run free. Don’t worry about how you sound, if one word might be better than the other, or if there are grammar mistakes. First drafts are rarely perfect, and that’s the way they should be. At this stage of the game, you want to just let the creative juices flow.

Once you’ve gotten through your entire outline, all you need to do is tack on a conclusion. This should show your reader how far he’s come using your product, where he can go from there (perhaps give him another homework assignment), and show him where he can find out more about the subject (your website, ideally!) …

After a few rounds of editing and you feel you have the best info product possible, you’ll have taken a major step toward creating a lucrative writing business online.

The fact is, when people see you’ve created a quality, actionable info product, they’ll know you’re the real deal. You’ll be able to create passive income by selling it to your target market, generate more clients by increasing your visibility, and command higher fees as a writer. Whatever floats your boat!

Also, your knowledge of your subject, combined with your copywriting skills, can take you even further. Not only will you be able to write compelling copy for your own products … when others see your work, they may hire you to create an info product or copy for them.

With all of the exciting possibilities you could gain from creating your info product, today’s action step is a no-brainer … take a stab at your first draft.

Like I said, don’t worry so much about whether it’s good or not. Just follow your general structure and get all of your thoughts out there. No self-editing during this first draft.

If you have any questions or concerns while you’re writing, or just want to share your progress, feel free to leave a comment. I’m here to root you on!

Truly, although a bigger project like an info product can seem daunting, putting in the time and energy will be absolutely worth it for your career. You’ll be on the path to improving your business and potentially earning passive income for the rest of your life.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: September 26, 2014

2 Responses to “Your Ticket to a Better Life”

  1. Hi Robert,

    Your article is right on target. It's exactly what I want to do for my own business. But I have a hard time self- editing. I actually think it takes me longer to do projects because of it. How do I stop myself from getting in my own way?

    Guest (jasonreddock)September 26, 2014 at 4:46 pm


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