Creating the Central Image of Your Freelance Business

Christina Gillick here.

This week we’re talking about the different pieces of your freelance career and how they fit together like the pieces of a jigsaw puzzle …

Monday we compared the basic skills of persuasive writing to the corner pieces of a puzzle.

Yesterday we talked about the sides of your puzzle and how your niche or specialty can help you define those edges.

Today, let’s talk about the middle section …

Think back to the puzzles you’ve seen or completed … most of them have a central image that ties the whole thing together.

So, what is the middle of your writer’s life puzzle?

I think it’s your freelance website!

After all, your website is the center of your business. It’s where potential clients will go to learn more about you. And, it’s the place you’ll point back to as you begin to network.

If you’re feeling overwhelmed by the thought of creating your website, you might be making it more difficult than it has to be.

While some jigsaw puzzle fans enjoy the challenge of hiding the cover of the box from view while working the puzzle, there’s an easier way …

And I promise you it’s not cheating!

Go ahead – look at the box.

Just like a puzzle is easier to put together if you see the completed picture on the box cover, your website will be easier to build if you know what it should look like.

That’s why today’s action step is to visit a few freelance websites – here’s a link to get you started.

Spend a few minutes surfing around and making notes about the elements you like and don’t like.

Keep in mind these sites weren’t built overnight. Just like completing a jigsaw puzzle, your freelance website is a gradual process.

As the central image of a puzzle starts to take shape as you add more pieces, so will your website. (I know because I’m still growing my own freelance website – one piece at a time.)

When you’re ready to move beyond looking at the box cover – and onto building the middle of your own picture – you can find the next pieces explained in this article: “How to Plan Out Your Freelance Website Content in Under an Hour.”

You don’t have to do everything in one day. Five minutes here and there, working on your puzzle as you have time, will eventually give you a clear picture of your own personal writer’s life.

If you have any questions during this process, be sure to post in the comments.

Tune in tomorrow, because I’ll explain how to make your writer’s life puzzle more complete by working on the sections between the center and the edges.

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Published: October 22, 2014

6 Responses to “Creating the Central Image of Your Freelance Business”

  1. Dear AWAI people!
    I have been following your interesting information on becoming a copywriter and believe that this is very much for me, and I would like to join some of your fine programs; f.ex. Circle of Success.
    BUT I have one important question: do your programs also apply for non-Americans? And will I be able to get any jobs with American companies...I mean, will that be legal? I am a Danish citizen & live in Denmark. Are there other "foreigners" than me who have joined your programs?

    Guest (Kate)

  2. You chose a good story line to make your point Christina. I like your take on it.

    Guest (Lee Schwarz)

  3. Thank you very much. I'm inspired by all these ideas. I want to go faster than I'm able to comprehend. This is a thrilling experience. I expect to make a great by writing. Please keep it up.

    Guest (Shaun Stahle)

  4. Christina, your "Puzzle" series has been a big help. As a recently minted member of AWAI, I've been trying to form a clear picture of how to go about doing the things you write about. Thanks to your presentation, I've hit on a way to accomplish several things at once, all of which are instrumental in getting my new copywriting business up and running.

    Mark Guilmet

  5. Christina, Please keep writing. Your analysis and talent to express ideas is above average. I thank you for the quality of the material you are providing for this week on putting together the Jigsaw Puzzle for one's writing career.

    Thank you and God bless you, Richard


  6. FYI - the link to the AWAI Directory for website examples was not very helpful. Many of the writers that I clicked on did not have a website listed, and of the ones that did, only one of the links I clicked on actually worked and took me to a viable website.

    I would really be interested to see a better resource list of examples.


    Guest (Jen)

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