5 Days to Your First Client:
19,755 Potential Clients Looking for You …


That’s the number of job listings I found when I did a quick search on a dozen or so job sites for the word “copywriter.”

Crazy, isn’t it?

That’s almost 20,000 businesses desperately searching for you and your talents.

So, where are these gigs? And, how do you get them? This is the focus of The Writer’s Life for the next few days. And, when we’re finished, you’re going to have a solid, proven-to-work roadmap for getting your next client.

Let’s get started by talking about one of the most popular ways of getting copywriting clients: The Reactive Method …

The Reactive Method is basic job hunting like we’ve always been taught. You search for listings made by those who are looking for copywriters and you throw your hat in the ring, hoping to get an interview. In other words, you’re reacting to something that’s already out there.

One of the great things about Reactive Marketing is that it’s easy. You look for listings on popular job websites and apply for those that suit you. You can do this every day like clockwork and always have new opportunities to pursue.

So, where are all these gigs? How do you find the best ones for you? And, the biggest question—how do you get hired by these people?

Here are three quick tips to help you get more jobs using the Reactive Marketing Method …

  1. Narrow the field to remote opportunities only by using specific keywords.

    One of the biggest advantages of the writer’s life is being able to work from home. Unfortunately, many of the jobs you’ll find using the Reactive Method are in-house only. So, how do you weed through all those listings to find the remote gigs? Easy …

    When you’re typing in your search, add one of these four terms to the word “copywriter”:

    • Remote
    • Telecommute
    • Offsite
    • Virtual

    I’ve found that most listings for work-from-home gigs will include one of these four terms. Taking this one simple step focuses your search on just the jobs you’re interested in and saves you lots of time searching.

  2. Ignore the qualifications listed.

    I see too many copywriters not pursuing an opportunity because they don’t meet one or more of the qualifications listed. And, this is a shame …

    Because, many times, your experience in the niche or your writing ability will override any so-called “requirements” listed. Great copy or an extensive amount of niche savvy can turn a lot of heads, and if you fall into either (or hopefully, both) of these categories, that list of qualifications can quickly become null and void.

    Besides, many times these listings are written by HR people who don’t have a clue what a good copywriter is. They think degrees and agency experience are all that matter. We know differently.

    So, even if you feel underqualified, apply anyway. You never know when a marketing exec or a creative director is going to see your stuff and make contact—regardless of what the job listing says.

  3. Ignore any listing from a bid-for-hire site.

    Look, let’s make something perfectly clear before going any further. You’re worth more than a few bucks per project. LOTS more. But, if you depend on these types of sites for jobs, that’s all you’re going to ever get.

    Don’t let unscrupulous marketers exploit you and your valuable services for pennies. Get paid what you’re worth, and stay away from the low-paying jobs on these websites.

That’s just a few tips for getting jobs utilizing the Reactive Marketing Method. Got a question or comment? Please feel free to post—I’d love to hear from you.

Tomorrow, we’ll talk about the Proactive Method and how you can maximize it to virtually pull clients out of thin air whenever you want.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.3
Published: November 10, 2014

17 Responses to “5 Days to Your First Client: 19,755 Potential Clients Looking for You…”

  1. Good article, Jay! I know I've been guilty of avoiding a job ad because I didn't think I was qualified. Now I'll send responses and see what happens. Turn reactive into proactive.

    Jim Veinot Wordsmith Warrior

    JimBob from Canada

  2. Thanks for your straightforward notes, Jay. I have recently reviewed my situation and know I need to get at least three new clients in the next 60 days. Your search engine tip came right on time for me. Best wishes for your continued success.

    Guest (Liesa)

  3. Mr. White I want to ask , there is a fee to charge a fair and reasonable price ?
    How I can if the price is not right ?
    This will automatically correct the system that has AWAI ?

    Guest (Patricia Moreno)

  4. I, too, see lots of listings for copywriters. You can subscribe to Jacob Peebles "Get Copywriting Jobs" newsletter.
    Yes I agree that sites where you have to bid are a bad bet. Not only is the pay very low, there are usually ten others bidding on the same project, so they can't even be considered as low hanging fruit.


  5. I really appreciate the advice to steer clear of those numerous, low-budget writing jobs. I have seen postings for as little as $1-3/article, even for up to 800 words. I had been published in "Millionaire" magazine in 2005 and earned $800 for 600 words. I don't want to lower my standards or my expectations.
    Thanks for being a beacon of light to guide me (back) to a decent wage.

    Jet Mags

  6. Thank you for the articlee, Jay. I am in the process of going through training, (10 week course). My question is: Should I apply for any jobs while in training or complete the course first. A dilema I have is trying to get qualified, but needing to find employment in a short time limit. Any suggestions?? Thank you for your time..

    Guest (Carol)

  7. Okay- believing I am worth more than lousy 10 cents per word and $50 per 15 page document- okay. Then how do I show what I've written for a portfolio, if I have nothing? Or at least, what I think is nothing, because no one has paid for it.

    Guest (Patriica)

  8. The bid for hire sites used to be a little more lucrative; now it seems most are looking to pay $5 or $10 an article or project, which is ridiculous! You are right that if we don't set a standard for ourselves, no one will ever think we're worth it. Over time I have gotten good at quoting a price without batting an eye and most often people will pay it with no argument.

    Linda M

  9. Thanks, Jay White for a clear, concise, and eye-opening article. How'd you know I passed over jobs because, despite 20 years in the magazine and book writing & editing, I don't have a college degree! I also appreciate you helping with the search terminology.

    Thanks again!
    AWAI COS member & copywriter, Barbie Eslin

    Guest (Barbie Eslin)

  10. Thanks for the nice comments everyone, and I know you have lots of questions. But stay with me, because this week I'll give you my step by step process for getting clients on a more PROactive basis than a REactive one. And the best part is, it's not about how much experience you have in copywriting, it's about how much experience you have in the actual niche. So stay tuned... :)

    Guest (Jay White)

  11. Hi Jay,

    It's great to have someone write about ways to actually look for copywriting jobs and give helpful tips...I just wanted to ask if you had any tips as to what types of jobsites do we search for these jobs? Do we go on job sites like monster.com, or are there special job sites that post these type of jobs listings for copy writers? Thanks for the input, Sue Morin

    Sue Morin

  12. Great article, Jay! I haven't thought about using those keywords...I'm gonna try it! Thank you!

    Kellie Craft

  13. Hi jay, Great article. I have one question though; "Where and How do I find the Appropriate job listing sites? What are a few reputable job sites? Thanks Jim

    James S

  14. Thanks for the great article Jay!

    Quick question...if I have a fair amount of copywriting experience from working on my own business and projects, but I've not yet formally had a client, what should I be offereing as a sample?

    I've written a book proposal, blog articles, and special reports, but wasn't sure how to handle that in terms of getting started.

    Thanks Jay!

    Guest (Chris Marcus)

  15. Jay, my questions are simply these, 1.if there is such high demand for good copy writers and so many "jobs" why isn't there just a web site that places ads for copywriters? 2.If copy writing pays so well, why are there companies trying to hire writers without paying them? Which leads me to question 3. "Does Copy Writing Work? If it creates sales and generates tons of money like they claim why would any company have trouble paying for this service? I don't get it! Who's getting rich?! SHOW ME THE MONEY!!
    Not bad writing by the way.
    The Missy

    Guest (Missy-Jo Blue)

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)