How to Become an Overnight Expert
This week we’re uncovering the secrets behind earning six figures as a freelance writer.
Next up, how to potentially double your income in one day.
Yes, you read right.
Double. In one day.
It all boils down to the principle of specialization.
Just like a neurosurgeon earns more than a general practitioner, a writer with a specialty can command higher rates for targeted clients.
You may be a competent writer perfectly capable of writing sales letters that sell business products or services to consumers (B2C).
That’s a generalist.
But select a single niche, or market, to write for and suddenly you’re a specialist. And, in the eyes of many prospects, an automatic expert.
Put yourself in your client’s shoes.
You’re an international travel magazine editor looking for a writer who can put together a popular article on top restaurants in Tokyo.
Are you more likely to hire the generalist who offers magazine articles as one of many services? Or will you be somewhat biased toward hiring the travel writer specializing in diverse cuisines?
Here’s another example.
You’re now Bob at Private Pilots Inc. who needs to sell more private pilot services to owners of private jets.
Comparing two writers, who do you think you’ll call first? The writer promoting a variety of “B2C Copywriting Services” or the one with a specialty in aviation, marketing to the affluent, or better yet, both?
This one is a two-pronged secret:
- The tighter you focus your niche, the easier it is to get hired – at higher rates – because of your perceived expertise.
- The more you write in that niche, the greater your depth of knowledge and more productive and effective your writing becomes.
What’s not to love?
Obviously, you should know something about the niche you select and dedicate yourself to improving your knowledge of that market.
This will make selecting a niche easier. Consider what excites you to talk to others about. Often, there’s a market you can focus on right there.
The best niches are growing markets with enough financial interest to support your writing services. If there are multiple strong competitors and magazines serving that market, you’ve probably found one.
Have you selected a niche already? Tell me in the comments. If not, share what you’re most interested in, so others can chime in with ideas for you.
Don’t miss my final secret tomorrow. I’m going to tie everything together and share how you can get the best-paying clients to call you first.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »