A Simple Way to Boost Your Writing
Income This Year
How’s your week going?
Hopefully you’ve been following along and having a number of “ah-ha” moments as we explore what it takes to become the “Total Package” for your clients.
Today, I’d like to share another one of Clayton’s strategies for multiplying your income.
And that is simply, to stay on top of what’s working in our industry.
What does Clayton mean by this?
A few quick examples:
Video Sales Letters (VSLs): I’m sure you’ve seen them. They’re those narrated PowerPoint-style presentations selling a product or service. If you’ve noticed them popping up everywhere, it’s because they work … very well. So, make it a point to learn what elements go into crafting a winning VSL. Learn what you need to, in order to offer this as an add-on service to your existing clients. They’ll appreciate it.
Product Launches: This is huge for marketing new products online via email. If you’re on any kind of email list, chances are good you’ve seen a series of emails promoting a new or existing product. Find out how this is done … figure out what strategies exist to promote a company’s products to an existing email list.
Autoresponder Emails: This is another great skill to have. That’s because practically ALL businesses that are online use email to keep in touch with their customers and offer them new products and services. By knowing how to write an email autoresponder series, a whole new world of opportunity opens up to both help your clients boost sales and increase your income.
Search Engine Optimization (SEO): Get a basic working knowledge of how this works. If you’re ambitious, learn a little SEO copywriting, so you know what it takes to create the kind of content search engines like Google are looking for. This will help your client’s web pages rank higher … again, giving you another opportunity to increase your yearly income.
Bottom line: All these are things you might want to have some working knowledge of a writer … so, when it’s appropriate for your client to use one of these strategies, you can be the one to write it (and charge accordingly).
Think of it as adding more tools to your toolbox. Now you can tackle more challenges and bring out the right tools for the job as needed.
So, how can you stay on top of these trends?
The best thing you can do is sign up to as many email lists as you can.
Then, study what they do. If they’re launching a new product, for example, keep all the emails they send you during that time period.
If you click a link and it takes you to a video sales letter, again … watch it and study it.
Doing this simple exercise alone will pay off in spades. It’s how Clayton’s kept his skills honed, even to this day.
Do you already have some of the skills mentioned? How are you keeping up with today’s fast-paced world? Let me know by leaving a comment here.
One last thing – so far, you’ve got all the tips you need to become the Total Package for your clients. Tomorrow, I’ll give you the last piece. You’ll need it if you want to put all this into action and succeed with it!
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »