Circle of Success Member Lands Retainer Contract and Reaches Six Figures Annually
There is a global emergency-management and response company that just opened an office to target the North American market, and Circle of Success member Peter Kavanagh is their new go-to guy … with a retainer that has made him a six-figure copywriter.
“They want me to develop their business here. About 25% of the time they expect me to deliver consulting to their clients. The rest of the time they want me to design lead-generation strategies, identify the content they need, determine how to target it properly, and write some of it,” says Peter, who explains it’s a B2B company. “It feels amazing. To be completely honest, it isn’t purely writing — and some of the business development work is not fun. But creating an income working from home, getting this writing experience, and being paid for it is fantastic.”
It’s a great example of using your existing network of personal and professional contacts, not to mention past professional experience (Peter has a background in crisis management) to find potential new clients. Peter sent out prospecting letters written in direct-response style to 10 companies. It’s a strategy he picked up while attending Bob Bly’s Getting Clients Weekend event last year.
“I thought that it wouldn’t be enough to just talk about copywriting and that I would get more traction if I could develop a marketing message that would set me apart. So I used the letter that Bob Bly wrote to promote his services and made changes so it applied to me. I positioned myself not just as a copywriter but also as a marketing consultant. I wrote a bait piece that summed up what I thought was wrong with most marketing messages in this niche and how companies could stand out and resonate with their markets,” says Peter.
“I got two responses from companies that knew me not as a copywriter, but as a crisis management expert. But they liked my thoughts on marketing and how to message properly. One of them offered me the gig.”
This is just the latest win for Peter, although this is the biggest freelance success so far. He’s also an Amazon entrepreneur who credits the copywriting skills he learned through AWAI for helping boost the sales of his products. He was so good that he’s also found consistent work boosting the sales copy of other Amazon sellers to increase conversions in the niches of supplements, home security, and sports. He even wrote a book with Bob Bly about selling on Amazon.
On top of all that, Peter was also picking up other freelance work: writing website copy in the construction industry for an accounting firm and for naturopaths (that was pro bono).
For Peter, it’s all part of finding his writer’s life.
“It’s geographic freedom. Knowing I am learning a skill that will allow me to generate an income no matter what the economy does. Pure freedom,” says Peter. “I was in the corporate world looking for a way out. When I was diagnosed with prostate cancer (now cured), I came home and re-evaluated things. I decided that future revenue models had to be online so I could do it from anywhere. As I studied online revenue-generation models, I learned the importance of copywriting and felt that I needed that skill for my businesses.”
That ambitious, hard-working, and go-for-it attitude has served you well, Peter. Keep going and let us know how the new position works out.
You can find out more about Peter Kavanagh here: http://petertkavanagh.com.
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