Key Message Copy Platforms:
How to Close the Deal with Prospects

Hi, it’s Casey Demchak here, back with you for Day 4 of The Writer’s Life.

This week I’m busting out a lot of tips on how to make Key Message Copy Platforms a lucrative copywriting service you can offer your clients.

So far I’ve explained what Key Message Copy Platforms are, and I’ve outlined how to organize and write them.

I’ve also identified three situations that cry out for your Key Message Copy Platform copywriting service.

Today, I’m going to give you five simple closing lines that will help seal the deal when you have prospects interested in Key Message Copy Platforms.

I’ve been marketing and writing Key Message Copy Platforms for 14 years, so these conversation points have been tested over time. And, they’ve really helped me land a lot of assignments.

  1. “It’s a much better strategy than making up your messaging as you go.”

    “When you have a completed Key Message Copy Platform for your product at your fingertips, you have 10 pages of approved marketing messages to draw from. This makes it much easier to write all of the marketing pieces related to your product.”

    “I’m sure you’d agree this is a much better strategy than making up your messaging over a period of weeks or months as you create each marketing piece.”

  2. “Failing to plan is planning to fail.”

    “Every marketing battle is won before it’s fought. This speaks to great planning. And a Key Message Copy Platform is essential to really planning out a marketing campaign for your product. After all, failing to plan is planning to fail.”

  3. “Repetition builds reputation.”

    “To make strong impressions on your prospects, your messaging has to be very consistent and persuasive across all of your marketing channels. This is much easier to do when you’re drawing all your marketing content from a completed Key Message Copy Platform. Remember, repetition of message builds reputation of product.”

  4. “For people to focus on your message, your message must stay focused.”

    “When you make up your product benefit messages each time you create a new marketing piece, they tend to become inconsistent and muddled. Working from a Key Message Copy Platform ensures your marketing messages will always be consistent and persuasive. This is important because for people to focus on your message, your message must stay focused.”

  5. “Lower your stress and avoid the fire drill routine.”

    “When you get that email from your boss saying you need to create an e-blast campaign and a landing page for your new product by the end of the week—panic can set in. Why? Because you’re already swamped and you’re not sure what to write.”

    “But with a completed Key Message Copy Platform in your hands, you have plenty of great copy to draw from. So, you can complete your assignment and hit your deadline with much less stress, and without having to break into a fire drill routine.”

When you have a prospective client interested in your Key Message Copy Platform copywriting service, work these five points into your conversation—and you’ll get a lot of “green lights” and deposit checks.

I really hope you’re getting pumped up about how Key Message Copy Platforms can help you build a lot of momentum in your copywriting business.

Have any questions or comments about the tips and insights I’ve been sharing this week? You can share them with me right here.

Tomorrow, I’ll teach you how to price Key Message Copy Platforms so you can make $200 to $300 per hour when you write them. If that sounds good to you … stay tuned!

Key Message Copy Platforms

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success

Let this B2B “secret weapon” open doors for you — and bring you serious paydays! Expert Casey Demchak reveals how this one unique product can serve as your gateway to ongoing B2B success. Learn More »


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Published: March 19, 2015

3 Responses to “Key Message Copy Platforms: How to Close the Deal with Prospects”

  1. Casey, I am unable to afford your actual Key Message Copy Platform launch price, but I have a customer that could greatly benefit from it and would like to offer them a platform to help them going forward in their new business. Is there any way I can bounce thoughts off you without having to pay for something I literally cannot afford?

    Sara HMarch 19, 2015 at 10:35 pm

  2. @Casey, Thank you, Casey. I have a second potential client meeting at the end of the month. If I can get on board with them as their B2B copywriter, I'll have the funds to cover the $147 and can take the program. I love the concept and how easy it will make future assignments with each client, so definitely want to offer this where needed! Thank you for sharing this with us.

    Sara HMarch 22, 2015 at 10:13 am


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