Key Message Copy Platforms:
How to Price Them and Make Great Money

Casey Demchak here … back for Day 5 of The Writer’s Life.

This week I’m revealing how to make Key Message Copy Platforms a copywriting service that can really build momentum in your freelance career.

Over the past four days I’ve detailed what a Key Message Copy Platform is and I’ve outlined how to organize and write them.

I’ve also taught you how to recognize situations that are a great match for your Key Message Copy Platform copywriting service.

And yesterday, I revealed five proven closing lines that will help you land a lot of Key Message Copy Platform writing assignments.

Today, I’m rolling out a very simple pricing strategy that enables you to make $200 to $300 per hour when you write Key Message Copy Platforms.

If that sounds like the kind of money you’d like to make while writing from anywhere you want—keep reading!

For the past 14 years, I’ve written about seven to 10 Key Message Copy Platforms per year for clients. (I write a lot of other marketing materials for clients during the year as well.)

On average, each Key Message Copy Platform I write is 10 pages long, and I charge a flat fee of $3,000. Now, I’ve written some that were shorter and cost less, and some that were longer and cost more.

However, my average Key Message Copy Platform assignment is one in which I deliver a 10-page document at a cost of $3,000. So, that’s what I’ll use for this example.

How it breaks down to $200 to $300 per hour …

On average, it takes me a total of 10 to 15 hours to review background information about a product, interview the client to gain additional information, and then write a Key Message Copy Platform. This includes a first draft through revisions.

At a flat fee of $3,000, my 10 to 15 hours of work breaks down to $200 to $300 per hour. It’s that simple. You can make this same rate of pay on every Key Message Copy Platform you write. Or more!

Do I tell my clients how long it takes me to write a Key Message Copy Platform? No I don’t. Why? Because I’m not selling my hours. I’m selling high quality and value—and I deliver high quality and value.

So, my clients don’t care how long it takes (as long as I hit my deadline). They just care about the quality and value I provide.

This is why you want to charge flat rates for your copywriting work, instead of charging by the hour.

Now, when you first start writing Key Message Copy Platforms, it may take you a little longer to complete them. This means you may only make $150 to $175 per hour on your first few projects. Still, not bad!

But once you get up-to-speed and develop efficient systems for writing Key Message Copy Platforms, it’s just a matter of time before you’re pegging that $300 per hour mark on a consistent basis.

Have any comments or questions about how you can make “A-list” fees writing Key Message Copy Platforms? You can leave them right here.

I really hope you found a lot of value this week in my series of articles on how to make Key Message Copy Platforms a big part of your copywriting business.

I’ve shared a lot of my inside secrets this week. But I’ve really only scratched the service.

If you’re ready to dive in and learn absolutely everything I know about writing and marketing Key Message Copy Platforms, I urge you to pick up a copy of the new program I just created for AWAI:

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success

I don’t hold anything back in this program. I pack 14 years of experience into eight training modules and teach you everything I know about how to make this unique copywriting service a rockin’ part of your business.

In a very honest, authentic and fun style, I give it all I’ve got and put everything out there for you. You’ll learn how to:

  • Create, organize and write Key Message Copy Platforms (Modules 1-3)
  • Promote and sell them to clients with confidence (Modules 4-6)
  • Develop a powerful, but simple marketing plan (Module 7)

Plus, as a bonus, in Module 8 I’ll teach you how to master mindset marketing techniques that make you feel tremendous about yourself, so you can attract success like a magnet.

On top of all that, I also tell a lot of fun, real-world copywriting stories!

So, if you want to learn about a lucrative copywriting service that every company needs, I certainly encourage you to pick up your copy of Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success.

Key Message Copy Platforms

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success

Let this B2B “secret weapon” open doors for you — and bring you serious paydays! Expert Casey Demchak reveals how this one unique product can serve as your gateway to ongoing B2B success. Learn More »


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Published: March 20, 2015

5 Responses to “Key Message Copy Platforms: How to Price Them and Make Great Money”

  1. Great series Casey. And another project that is easily included in my list of services offered. Thanks.

    David TomenMarch 20, 2015 at 5:05 pm

  2. Thanks for sharing your expertise Casey. I loved learning about your Key Message Copy Platforms this week. It makes so much sense. I am so inspired that I have ordered a copy of your course and will break it open this weekend!

    I'm still trying to get my first paying client, and adopting this system will give me more confidence as I promote myself. It just might give me that edge I'm looking for. What do you think?

    Guest (Lee Nourse)March 20, 2015 at 5:40 pm

  3. Thanks So much for the information and for helping us to understand the key information about 00ltedyour marketing plan

    Guest (BLrenda )March 20, 2015 at 8:59 pm

  4. The whole concept of a Key Message Copy Platform is a great idea. I'm going to practice this by writing my own for my current car sales career.
    Sun Tzu said in his seminal work, "The Art Of War," that good generals make many calculations before the battle is fought. If I can teach my clients that this document is how they solidify their marketing message, by thinking about it beforehand, I may have a career in this industry after all!

    RadarBruceJune 14, 2015 at 7:47 pm


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