How to Fulfill Your Dream Client’s Needs

Robert Rice here again. Hopefully you’ve had an opportunity to brainstorm the ideal client you’d like to pitch to. This is your chance to take control of your life!

With that, the next step is to put on your detective hat and get to know them inside and out.

If you’re familiar with copywriting, you understand how vital it is to know your audience before you write anything – their deepest fears, frustrations, and problems, as well as their hopes, dreams, and aspirations. Whatever is keeping them up at night.

Only with that knowledge can you effectively reach out and grab their attention … and get them to read your copy and take action.

The same goes for an effective pitch. You need to know what your ideal client is doing right now, what goals they’re hoping to achieve, and the obstacles they’re trying to overcome.

What products or services are selling well? What isn’t? What strategies are they using to improve their bottom line?

By getting to know them and their market, you can more easily come up with a plan to help them out. This is the ammunition you need to land that contract.

And the best way to uncover this intelligence is to go to their website and spend time in their world. Take note of everything you see; get to know how they present themselves.

Check out their content. Are their customers engaged? Do you see a lot of comments on their posts, or none at all? What are they saying?

How are the sales and description pages for their products? Do you think you could write them better? Perhaps the website as a whole could use an overhaul.

Get on their mailing list (if they have one). How is their welcome email when you sign up for their list? Do they even have one? If so, does it get you excited about their business?

Use your critical eye. Every single one of these areas is a potential avenue for you to jump in and get yourself paid work!

Your action step for today is to snuggle up with your laptop and get to know your client very well. Treat this research like you already have a job with them. It’ll pay off in the long run.

Be sure to write down everything you think is great and the areas you feel could use improvement. All of this information will be useful in your proposal!

And, please share your findings in the comments. I’d love to hear them.

Tomorrow, I’ll show you the next step in preparing an enticing pitch and positioning yourself to enjoy the kind of work you’ve always dreamed of.

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Published: April 7, 2015

7 Responses to “How to Fulfill Your Dream Client’s Needs”

  1. I have heard a little about Catalog content but not very much. This may not be the most lucrative but it sounds like good fun every now and then. would you go about getting these clients the same as you would any other?
    My chosen niche is Web Copywriting.

    Guest (Brandi Poole)

  2. I found my dream client on direct response. In healthcare, because I have been a Nurse for 45 years. And this type of Client because he likes a versatile person who knows direct response marketing and copywriting with variable assignments to make it interesting and he is willing to let you work at home and doesn't sound stuffy about credentials like some I looked at.


  3. I was wondering how to narrow my interest to a niche and, although it may be "cheating", I think I would like to tackle Venture Capital and Startups.
    This should satisfy my wide ranging interests (and those interests of others should be interesting to "get into".


  4. I have done this (and got a client from it), but the only drawback is the time it takes. Doing this sort of analysis well takes a couple hours. And it doesn't guarantee they'll respond to your offer to help.

    Because presenting what you've learned in a way they respond to also takes time. So it's a heavy time investment.

    Guest (Dan)

  5. I've done some web site research on several companies in my niche. I noticed lots of things in just going through their sites and cataloging what I found. I used excel file to track things like url, special reports, newsletters, email opt in, user groups, communities, events, web content impression, etc.

    I was surprised how much I learned site from site. It was easy to see where I could offer some insightful suggestions just based on this research.

    I highly recommend it.


  6. It is indeed a fine and informative article. It clears frustrations and fears. Hopefully,it is going to help the new aspirants. Yes, there is no short cut to success. Research is the key. But, one when the research must be started- before getting project or after. Or research in general for eking knowledge how companies work. Thanks Narinder


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