The Secret to Writing for Your Dream Clients

No matter your experience as a writer, you have the power to get clients whenever you want.

Robert Rice

It may seem hard to believe, especially when starting out, but you’re more marketable than you think. Just by studying copywriting, you have a lot of insight into marketing and selling that could help businesses grow.

(If you don’t believe me, legendary copywriter John Carlton said so himself!)

You can leverage that knowledge to get a foot in the door with your dream companies … giving you projects most freelancers would kill for.

All you have to do is come up with a few business-boosting ideas and create an effective pitch that’ll excite those companies to work with you.

The fact is, while you certainly can find quality work by going through hiring websites like, networking at major events, and doing spec assignments … you’re waiting on others to start your career.

By generating your own ideas and pitching them directly to clients, you’re taking matters into your own hands. You’re approaching businesses you want to work with and showing them exactly why they should hire you.

That way you position yourself as an expert and show your value right off the bat. And, once you successfully finish your first project, you could very well become their “go-to” writer!

But first, in order to effectively pitch to a company, you have to do a little prep work. And the first step is deciding who you want to work with.

Do you have an industry you’d love to write in? Any companies in particular you think you’d be a perfect fit for? It’s okay to dream big here!

Take the time to do a little personal research and find a business you’d like to pitch to. It can even be AWAI – they’re always looking for fresh new ideas.

Put together a list, then choose one you’d like to work on this week. And please be sure to share your choices with me in the comments.

Tomorrow, you’ll discover the best way to uncover what your ideal client needs and how you can use that intelligence to craft an irresistible pitch (and practically guarantee a “YES!”).

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: April 6, 2015

7 Responses to “The Secret to Writing for Your Dream Clients”

  1. I can't wait to see what the rest of the week holds. I'm looking forward to your tips. Thanks Robert!

    Valerie Swiderski

  2. The encouragement in the Writer's Life is very good.I would like to write on Agribusiness and also with AWAI.

    Guest (Lois)

  3. Hi Robert,

    One thing I have noticed since I have been with AWAI (since June 2014)is that there are next to no one in the field of mental health/mental illness. I certainly do not see any articles here focused on mental health/mental illness as a niche specialty. I know that self-help is a niche specialty but this is different. I have been conducting research on companies and government organizations that serve this population. I'd like feedback from anyone about this.

    Nora King

  4. Thank you Robert for your input. I know that I truly love to motivate people to empowering there lives with all types of knowledge, so self-help and empowerment is what I long to pitch, but I am not sure how to narrow it down. If you have any suggestion, please share how you found your niche to give me some direction. Also, how do you know what industries use direct-response copy?

    Guest (Sharon Mitchell)

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)