AWAI Member’s “Passion Project” Gets Him Big Publicity
As a freelancer, having a personal website can be a great way to practice your writing skills and indulge in a hobby or interest. And, as AWAI member and contributor John Wood found out recently, it can also get you worldwide attention.
John is a copywriter who specializes in health and fitness, as well as Internet marketing. But as a fun side project since 2004, he’s also maintained a website dedicated to the Tejano singer, Selena Quintanilla, who died 20 years ago. During the recent anniversary of her death, John’s site, SelenaForever.com, was featured prominently in news coverage from major outlets … and he was quoted, too, by the websites for People magazine and NBC News Latino.
“I knew I was going to be included in a story on NBC News Latino, so it was pretty cool when one of my quotes was also used on the People website. Selena was such a great person; it's an honor to be associated with her even in such a tiny, little way,” says John.
John started the site as a way to refine his website-building skills and pay tribute to the renowned singer. He’s included biographical information, videos, song lyrics, and more. Over the years, he added more and more. And the site’s popularity has continued to grow, even attracting the notice of Selena’s family at one point.
“Selenaforever.com's biggest day in terms of traffic was over 150,000 page views. Currently it has close to 50 million page views. I started the site because I recognized the demand was there, and it was a way for me to pay tribute to one of the coolest, most talented people that has ever lived,” says John, who notes his freelance career doesn’t leave him with as much time to update the site as before.
“One thing I've learned throughout the process is that the more you know about Selena, the more you love her.”
Be sure to check John’s website dedicated to his freelance services: www.johnwoodcopywriting.com.
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