Newest AWAI Member Case Study: Guillermo Rubio


Guillermo Rubio

In 2007, Guillermo Rubio was working several part-time jobs. He was a barista at Starbucks, a dance instructor and also working at a hotel. Like many, he struggled to make ends meet and find meaningful, fulfilling work.

More than five years had passed since Guillermo had received a letter from American Writers & Artists Institute (AWAI) that outlined how others like him were making a good – even great – living as direct response copywriters. Despite the fact that he had no prior writing experience, Guillermo invested in AWAI’s Accelerated Program for Six-Figure Copywriting.

“I decided it was high time I did something with the course I’d bought years ago,” Guillermo said.

Today, Guillermo has a flourishing copywriting business and a solid income while enjoying the freedom of being his own boss. But to get here, he had to learn more than copywriting skills; he had to overcome a major obstacle: fear.

“Starting from ground zero, there were a number of fears holding me back from living the life I dreamed of,” Guillermo said.

Find out how Guillermo was able to overcome his fear of criticism and rejection and triple his income as a freelance copywriter.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 21, 2015

1 Response to “Newest AWAI Member Case Study: Guillermo Rubio”

  1. I am a retired business professional who decided that my health was more important than the 'rat-race'I was involved in. Unfortunately, I wasn't able to 'retire' like normal people--I had to continue to do something. That's when I discovered AWAI and all of its' potential to fulfill my lifelong dream as a writer. I joined the program and am now enjoying this great opportunity. I am extremely grateful for the wonderful support and quality education I am receiving and looking forward to achieving my goal of becoming a copywriter.
    Thank you, all.

    Jim Donohue


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