Newest AWAI Member Case Study: Guillermo Rubio

Guillermo Rubio

In 2007, Guillermo Rubio was working several part-time jobs. He was a barista at Starbucks, a dance instructor and also working at a hotel. Like many, he struggled to make ends meet and find meaningful, fulfilling work.

More than five years had passed since Guillermo had received a letter from American Writers & Artists Institute (AWAI) that outlined how others like him were making a good – even great – living as direct response copywriters. Despite the fact that he had no prior writing experience, Guillermo invested in AWAI’s Accelerated Program for Six-Figure Copywriting.

“I decided it was high time I did something with the course I’d bought years ago,” Guillermo said.

Today, Guillermo has a flourishing copywriting business and a solid income while enjoying the freedom of being his own boss. But to get here, he had to learn more than copywriting skills; he had to overcome a major obstacle: fear.

“Starting from ground zero, there were a number of fears holding me back from living the life I dreamed of,” Guillermo said.

Find out how Guillermo was able to overcome his fear of criticism and rejection and triple his income as a freelance copywriter.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 3.8
Published: May 21, 2015

1 Response to “Newest AWAI Member Case Study: Guillermo Rubio”

  1. I am a retired business professional who decided that my health was more important than the 'rat-race'I was involved in. Unfortunately, I wasn't able to 'retire' like normal people--I had to continue to do something. That's when I discovered AWAI and all of its' potential to fulfill my lifelong dream as a writer. I joined the program and am now enjoying this great opportunity. I am extremely grateful for the wonderful support and quality education I am receiving and looking forward to achieving my goal of becoming a copywriter.
    Thank you, all.

    Jim Donohue

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)