Newest AWAI Member Case Study: Charlotte Hicks Crockett

Charlotte Hicks Crockett

In 2010, Charlotte Hicks Crockett was traversing the country, speaking before rooms of insurance agents. While the work was rewarding – and paid well – where she really wanted to be was 100 feet underwater.

The North Carolina native has felt most at home in the water ever since she first began sailing and swimming in waters around Wrightsville Beach when she was a child. She received her scuba certification in 1991 and became a PADI Master Scuba Diver Trainer in 2007. She now dives regularly off the Carolina coast and in the Cayman Islands, capturing the sea life through her underwater photography.

But ambitious career goals have too often taken Charlotte away from the coast.

Just as Charlotte was looking for an alternative, her mailbox held the answer: a letter promoting copywriting programs from American Writers & Artists Institute (AWAI). As a freelance copywriter, she learned, she could work from home in Wrightsville Beach, North Carolina – or take her computer on a beach trip.

“When I realized I could do copywriting anywhere – and spend part of the year in Little Cayman if I wanted to, I said to myself, ‘I’m doing this,’ and committed a hundred percent.”

Find out how Charlotte was able to successfully transition to freelance copywriter, enjoying the flexibility that comes along with it.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: May 28, 2015

1 Response to “Newest AWAI Member Case Study: Charlotte Hicks Crockett”

  1. Ready to write! Inspired! Motivated!


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)