Newest AWAI Member Case Study: Catherine Cairns-O’Keefe

When Catherine Cairns-O’Keefe was 19 and out of high school, she tried a number of jobs – housekeeping, night cleaning and waiting tables ­– but her heart wasn’t in any of them.

When her father showed her a freelance writing program he had recently discovered, it sparked something in Catherine. Freelance writing offered what she’d been looking for: the chance to work on her own terms.

“I was really, really intrigued by the fact that I could write and work from home,” she said. “I always liked English and writing, and I have a strong freelance spirit.”

But Catherine was starting from zero. She knew little about copywriting, and even less about running her own business.

Find out how Catherine went from housekeeper to well-paid copywriter – at 23.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: June 25, 2015

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