Command Higher Fees With Your Work Experience
This week you’ve discovered the secret to eliminating competition as a writer, and you’ve started down the path to getting to know yourself inside and out. Now, we’re going to take a look at how your job experience can set you apart and make you even more enticing to potential clients.
Chances are you’ve had a job in the past. Perhaps you still do now.
Whether you were a lawyer, nurse, teacher, or a stay-at-home mom, you probably picked up knowledge and skills along the way you can apply to your freelance career. Even if you think there’s absolutely no relation.
To illustrate, my previous work experience involves mowing lawns, waiting tables, and acting – not exactly professions that scream “freelance writer.”
However, if you look deeper, you can find useful and relatable skills. I had to be very organized to wait tables in a hectic environment. My bosses often expressed appreciation for my ability to stay cool and keep things in line.
Wouldn’t you think being organized and able to work under pressure is great for a copywriter who has to deal with deadlines? Any business would appreciate that quality, right?
It may seem there’s absolutely nothing to draw from acting (I certainly didn’t think so at first), but a closer look will tell you otherwise. Actors spend a lot of time researching characters, getting into their voices, and trying to understand their “audience.”
My point is, no matter what you’ve done in the past, any positive skills and knowledge you gained from your work experiences can help you stand out. And beyond that, they’ll allow you to charge more, because you’re not like everyone else.
So, your action step for today is to think back to the jobs you’ve had. To start, it might be easiest to focus on the job you’ve held either most recently or for the longest period of time.
Find a pad of paper and write down all of the regular tasks you had to perform. Think about how your coworkers and boss reacted to your work. Did they ever compliment you on anything? Did they ever rely on you for a particular task?
Taking this one step further, what knowledge from that industry do you bring to the table? Can you label yourself an expert in that field? That will certainly appeal to clients who want to work with a writer without having to train them.
While working on this step, don’t hesitate to ask colleagues, past and present, for their opinions. They may come up with ideas you haven’t considered.
As always, please share your findings in the comments below. The more you get used to sharing positive information, the easier it will be to promote yourself down the road!
Tomorrow we’re going to dive into a divisive topic that can make you stand out like nothing else. If you embrace it, you could start getting loyal clients who come back again and again.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »