How Your “Values” Can Skyrocket Your Business
Over the past few days, you’ve discovered how you can stand out and make a splash as a writer. And you’ve been digging deep to find out just what makes you unique!
Now it’s time to dive into an often controversial, yet incredibly powerful, area of differentiation – your values and convictions.
When you think of your favorite leaders in either the copywriting world or otherwise, who pops into mind? Chances are they’re people who resonate with you and your beliefs.
For better or for worse, we tend to flock to people who proudly express opinions we agree with. Whether it be about big matters like religion or politics, or seemingly tiny issues like the best kind of cookie … we enjoy strong, unabashed opinions.
Bob Bly mentioned on Facebook not too long ago that his most popular posts are the ones where he bluntly expresses his opinions. More people share them, more followers respond to them, and they get more traction.
The fact of the matter is, people like strong convictions. And this can be a very difficult concept to adopt, because strong opinions inherently alienate others. Which can be frightening when you’re just trying to get your first client.
Well, think about it this way: if you’re a nutritionist looking to hire a freelancer to write about cancer-causing foods, would you rather hire a general “nutrition writer”? Or, someone whose entire website is dedicated to battling cancer through healthy eating?
Sure, people will disagree with that writer’s beliefs. However, those that do agree will be much more inclined to hire her for projects. They know exactly what they’re going to get.
Even just having a strong opinion on how work should be done, writing itself, the English language can set you apart from your competition. Who wouldn’t want to work with a writer that takes proofreading very seriously?
So, for today’s action step, write down three of your strongest values and convictions. Think about what you talk about on a day-to-day basis, the kinds of blogs you follow, and your everyday activities.
What causes do you continually fight for? What moral code do you operate by? What’s your stance on cookies?
Joking aside, think about writing, running a business, and your niche (if you’ve decided on one). What gets your adrenaline pumping about those different areas? What excites you like nothing else?
Taking the time to write all of this down will give you the extra oomph that will take your business to the next level.
For me, I take a lot of pride in supporting and building up other people in a positive way, while avoiding negativity. That’s helped me narrow down the clients I serve and how I approach my writing.
And, please be sure to share the convictions you believe can help your business in the comments below. The sooner you get used to proudly sharing your opinions, the sooner you can become a successful freelance writer!
Tomorrow I’ll show you how to take everything we’ve uncovered and put it together in a way that would make your favorite crime show detective very proud. Not to mention, get you the kind of attention you deserve in your business.
The Professional Writers’ Alliance
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