Develop Your Secret Weapon for Beating Out the Competition
By now, you understand the secret to standing out in your business. And, you have a solid idea of your unique personality, your valuable skills and expertise, and your convictions.
Now is the time to put them all together so you have a full understanding of what makes you special.
When a prospective client comes to you, whether in person or online, you want to be able to tell them who you are and what you do. Having a summary of your unique strengths helps you do that!
You see, one of the things that makes businesses special is their story and their personality. Much like everything we’ve been talking about this week.
Look at the company “Man Crates,” for example. They ship to their customers a crate filled with random “manly” things that has to be opened with a crowbar. Talk about unique!
People buy them because the idea is funny, very specific, and has a boatload of personality. They are very clearly going after a specific market.
While writing isn’t a physical product, you’re essentially selling the experience of working with you. So, you want to have a really good idea of how awesome it is and why!
The best way to get started is to write down everything you’ve discovered over this past week in a notebook or on your computer. I like to write it as if someone’s telling a story about me – it helps me see myself from the outside perspective.
It will feel funny going on and on about yourself, but I promise it will ultimately help you in the long run.
For example, here’s a part of my summary:
“Robert Rice is an energetic, motivated, and punctual person who always strives to help others achieve success. Through his acting experience, he knows how to get into his audience’s mind and understand them inside and out. And while he’s a bit quirky, he truly cares about helping others and making people smile.”
Once you’ve finished writing your story, go back through and read it out loud. And pat yourself on the back, because you now know how you can stand out as a writer.
Essentially what you have is a boiled-down story of how great you are and why people should work with you. And, you can use it in many ways to boost your business.
I use my story to promote myself on my LinkedIn page, for confidence in reaching out to clients, and to understand the kinds of clients I’d be happy working with. This helps me stand out in my market and ultimately have a more enjoyable and lucrative business.
If you’re feeling brave, share part of your story in the comments below. It doesn’t have to be perfect – it’s always evolving.
But, if you share it, you’ll be one step closer to getting your unique freelance business out there. And you’ll get valuable feedback from fellow AWAI members, to boot!
Ultimately, understanding your unique personality and strengths inside and out will help you succeed as a writer. You’ll know exactly why clients should choose you and have an angle of attack to separate you from the competition … helping you finally realize your dreams and start down the path to living the writer’s life.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »