Serious about living the writer’s life? Do this …
There’s one trait every “A-level” copywriter shares.
One that’s critical to living your version of the writer’s life.
Develop it, and chances are good you’ll also be in high-demand and earning the kind of income you want.
Let me explain …
A few weeks ago, I was both an attendee and presenter at Clayton Makepeace’s Financial Publishing Copywriting Intensive.
(In case you don’t know, Clayton is a living copywriting legend. He’s one of the highest-paid copywriters in the world. In fact, he’s earned no less than $1 million per year since 1995.)
While there, I learned an important lesson. One that any writer can use to succeed.
Always be learning.
This is what every presenter had in common.
And, the presenters there were a “who’s who” of the industry.
Take Richard Armstrong, for example. His clients include some of the biggest names in direct response. Boardroom, Rodale, Reader’s Digest, and many others.
During his presentation, he revealed how he applied what he learned recently about writing video sales letters to his first ever promotion for a financial newsletter.
The result? It became a huge success. So much so, he took the next year off to write a novel!
Then there was Brad Peterson. He’s the only copywriter Clayton’s personally hired on retainer at six figures. Just so he could bounce ideas off of him from time to time.
He revealed how he’s constantly learning about self-improvement. Constantly finding ways to win the “mental” game of copywriting that’s so crucial to success.
Then there’s million-dollar copywriter Parris Lampropoulos. He shared how he got his start. He read, dissected, and analyzed one of the most successful financial promotions of the early 1990s.
And, if you ever meet Parris, you’ll quickly find he’s a learning machine. He’s constantly reading , learning, growing.
Then there are the other great speakers that were there … copywriters like David Deutsch, Marcella Allison, Lois Mentrup, Robert Henderson, and even “A-level” graphic designer Lori Haller. Every single one of them absolutely LOVES to learn.
Heck, even Clayton had an entire presentation on what he’s recently learned about writing kick-butt financial controls. He’s been writing copy for 42 years. And he’s STILL learning!
The bottom line – if you are serious about becoming a copywriter … living the writer’s life … earning a great income from the comfort of home … then you’ve got to commit to constant learning/improving.
Learning will never stop. It’s something you’ll need to do constantly.
So, how exactly do you go about doing this?
- Seed yourself on potential clients’ lists. Figure out what clients or industry you’d like to write for. Then, sign up for every newsletter, free report, etc. you can. You’ll begin receiving their marketing materials. Study them. Buy a few low-priced products if you can swing it. You’ll start receiving even more emails, offers, etc. Study those, too. Make a file for each one for reference. Doing this alone is a priceless education in and of itself.
- Be curious. It’s critical if you want to be a successful copywriter. Read all kinds of books across all kinds of subjects (or at least, pertaining to the subjects you’ll be writing about). Learn about business. Learn about marketing. Heck, even learn how business is done in completely different industries from yours. This is a “trick” some of the most successful consultants use religiously.
- Learn about yourself. What makes you tick? What gets you motivated? What helps you stop procrastinating? What makes you take action? Many of the top copywriters I got to meet with all have done this … and continue to work on improving themselves as people.
Now that you know the “secret” shared by some of the most successful copywriters in the world, I need to give you a small disclaimer.
“Always be learning” does not mean you wait to take action. Nor should it be an excuse for inaction.
I say this from personal experience. I waited for YEARS before I went after my first copywriting client. I wanted to be perfect. I didn’t want clients to discover I didn’t know everything there was to know about marketing/copywriting.
So, I waited to take action, using “learning” as an excuse.
Look. It’s easy to put off taking action toward living the writer’s life by telling yourself you need to learn everything there is to learn about this craft.
That’s a mistake.
Remember. You’ll always be learning. You can never arrive at a point where you “know it all.”
Since that’s the case, there’s no reason NOT to take action NOW.
Yes, you need some foundational knowledge. And some basic skill. But once you have those (usually after about 1 – 3 months of consistently learning/applying yourself) … there’s no reason why you shouldn’t go out and apply all that knowledge in the “real world.”
So, learn. Be curious. Be a sponge. But please, put all that knowledge into use as soon as you can. Even before you think you’re ready.
You’ll be glad you did.
The Professional Writers’ Alliance
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