Newest AWAI Member Case Study: Janet Grosshandler

Janet Grosshandler always had a story in her. But for three decades, she was focused on the day-to-day demands of working as a high school guidance counselor and teacher, and raising three sons on her own.

Janet had penned several self-help books for children over the years, but there simply wasn’t enough time in the day for more writing. When she retired in her 50s, this was her chance.

“I would finally have time to do more writing, but I didn’t know what kind of writing,” she said. “I searched around and found this thing called copywriting and thought, ‘What’s copywriting?’”

She soon learned that, by writing marketing copy for organizations, she could exercise those dormant writing muscles – and bring in some nice retirement income.

Find out how Janet was able to land freelance-copywriting jobs to bring in a second income and provide her with a lifestyle that allows her to winter in Costa Rica.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: July 23, 2015

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