How to Put Your Freelance Career on the Fast Track!
Yesterday, I asked you to choose your own “Independence Day” …
If you don’t know what I’m talking about, here’s how you can get caught up on what we’ve covered so far this week …
Today, I’m going to share with you what I did 16 years ago when I left a well-paying job and hung my freelance copywriting shingle!
And, although January 1st was my Independence Day – the groundwork began many months before!
Here are two strategies I used to launch my freelance copywriting business – and I think these strategies can work for just about any industry!
Strategy #1: Turn old job into first client!
If you plan to stay in your industry, look for opportunities to turn your current job into a freelance assignment! I was working for a health publisher – so, before we parted ways, I pitched them a deal.
I was leaving on good terms. We knew each other well. It just made sense.
So, I proposed working on a small, creative project for them. My fee was MUCH lower than my salary – so my almost ex-boss BIT, and I had a client!
My ZERO-income projection for January 1st now had some numbers BEFORE the decimal!
Strategy #2: Build on your successes – no matter how small!
One of the toughest obstacles to overcome in the freelance copywriting field is delivering writing samples. You don’t have a sample – unless you have a client … and a client won’t hire you – unless you have samples! Oy!
So, what the heck do you do when you don’t have a successful sample – called a “control”?
The best you can – and sometimes that means being a little “creative”!
Find a small client and offer to write a sales letter – for free if necessary. If he tests your copy, and your sales letter outperforms the current letter – congrats! You’ve just got a control!
My first big break came from writing a male potency sales piece. When it became a control, I immediately contacted other companies and said:
“I know you’re busy, so I won’t swamp you with a lot of my work – here’s my newest control your competitor is mailing!”
Hey – don’t judge me.
It was my newest – and also my ONLY – control, but they didn’t need to know that!
This approach now opened the door, and I had something to share with prospective clients. And, that landed me more writing assignments!
So, the lesson is: Build on whatever success you have and push on to the next level!
Before I knew it, my copywriting business was taking off! I was feeling more confident. I had a few successes – but still a lot of openings in my schedule. So, I had to step up my game!
In a very TINY way! I’ll tell you about this secret tomorrow …
Until then – I’d love to hear how YOU overcame a hurdle in your plans to launch your freelance business. It doesn’t have to be a huge obstacle – stumbling stones are good teachers too. Share it with me here.
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