Video:
How to Win a Spec Challenge: 5 Tried-and-True Tips from Elizabeth Blessing …

Want to connect with great clients and land lucrative sales writing contracts? There’s an easy way to get it done – spec challenges – and Elizabeth Blessing has the inside scoop on how to make them work for you.

Spec challenges, if you’re not familiar with them, are short pieces of copy written to show a potential client your skills. No more than one to two pages long, they typically include a strong headline with a few paragraphs of lead text. It’s not a long writing commitment, but done right, spec challenge copy opens the door for a new client to give you a chance at writing a full promotion.

No one knows this better than Elizabeth Blessing. In 2014 she won three major spec challenges – including a $12,500 contract from Clayton Makepeace to write a full package for Weiss Research. Between up-front fees on her new projects and the future royalties in store for her, she’s well on her way to earning her first six figures as a writer.

Here, in a powerful five-minute video, Elizabeth shares her success in her first year as a copywriter – and her top five tips for succeeding with spec challenges:

Play Video

If you’d like to dive into the spec challenges available at this year’s Bootcamp, click here.

You must be a 2017 Bootcamp registrant to be eligible to participate in the spec challenges.

The 2017 FastTrack to Copywriting Success Bootcamp and Job Fair this upcoming October 18– 21 in Delray Beach has already sold out … but you can learn more about the event — and get your name on the waiting list here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: August 1, 2015

1 Response to “How to Win a Spec Challenge: 5 Tried-and-True Tips from Elizabeth Blessing … [video]”

  1. Elizabeth, this is a good piece overall, particularly, with the number of special assignments that copywriters should strive for at the boot camp, because it could be overwhelming. It might be tempting for copywriters, the new ones like me in particular,to want to get too many of the special assignments...but it could be counterproductive as you well rehearsed it, because of time and other constraints..

    clement ojomoSeptember 7, 2017 at 8:31 am


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)