A Low-Pressure Approach to Choosing Your Writing Niche
This week is all about getting your writing career off the ground once and for all. Which is why I’m sharing the five most important steps you can take to get the job done.
Yesterday I asked you to drop any preconceived notions about your writing ability. Going forward, practice your craft daily and you can become a well-paid writer regardless of your writing background.
Today, I want you to pick a writing direction you can stick with for three months. Either choose a specific niche in the world of copywriting, like gardening in the southwest or international aviation.
Or, pick a writing specialty. Decide whether you’re most interested in case studies, autoresponders, web copy, email newsletters, direct mail, blogging, white papers, etc.
I invite you to do this whether you’re new to the world of paid writing, or you’re looking to change your current writing focus, or you want to grow your business by adding a new revenue stream.
You might be thinking to yourself … “Not possible, Mindy. I’ve been stuck on this question for a solid six months now — how am I supposed to make the decision today?”
Fair question. But I still want you to pick something. In fact, I dare you to pick something. Pick anything. Just take that first step.
Once you do — guess what? There’s NO WAY you’ll pick the wrong thing. And, I say that with complete confidence for two reasons:
- It doesn’t really matter where you start, as long as you start. Any project you attempt will give you experience. You’ll likely gain some kind of sample, plus a dose of confidence.
Many clients don’t care where your experience lies. I’ve had clients hit me up for projects I’d never even considered, but they have faith in me because they view me as a professional based on my client list and samples.
Granted, some clients do care about the specifics surrounding your writing skills, and you won’t get the highest fees in any specialty till you’ve gained experience in related projects.
But, if you’re just getting started, or just now trying to make the leap to a new writing specialty, or perhaps you’re ready to add a new revenue stream to your business … anything goes. And everything counts.
To help you pick, try this low-pressure approach. Make a list of EVERYTHING you want to do and then prioritize. Prioritizing is like mental freedom for writers. It releases you from trying to wear 10 different hats at once, but it means you’ve still got those hats in your back pocket and you can put them on when the time is right.
Another way to choose your new writing focus is to check out job listings for writers, like those found at DirectResponseJobs.com and WealthyWebWriter.com. Take a gander, apply for the ones that interest you, and see who bites.
I spent nearly my entire first year as a freelancer writing SEO-enhanced editorial and basic five-page websites. Not because I was particularly entranced with either type of writing — rather, because those were the two clients who hired me first.
So, pick something. ANYTHING. And then tomorrow, we’re going to take a BIG (and important) step toward making your choice official.
(Tell me — what did you pick? I’ve always had a crush on white papers and case studies … so, if I had to pick a new direction right now, that’s what I’d go with.)
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »