October 2015

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Why Being Politically Correct Could be the Kiss of Death in Copy

Does political correctness have a place in copy? Will Newman believes it doesn't. Find out why here.

Congratulations to AWAI’s 2015 $10K Challenge Winner! [video]

Every year, dozens of AWAI members submit copy to help promote AWAI programs and resources as part of the $10K Challenge. The copywriter responsible for the best-performing copy is selected as the winner and offered a $10K project with AWAI. Find out who was named the 2015 $10K Spec Challenge Winner.

AWAI Names Carline Anglade-Cole as the 2015 Copywriter of the Year [video]

Every year, AWAI celebrates a copywriter who has excelled in their career and has also been active in contributing to the training of copywriters and marketers. Well-known as one of the top copywriters in the health and nutritional supplement niches, Carline Anglade-Cole was named the Copywriter of the Year for 2015.

Why Practicing Your Craft Makes You Successful

Science has already proved that natural born talent is nothing more than a myth. What it takes to do something well is simpler than you might think.

10 Tips for Improving Your Speaking Skills

Speaking is an excellent way to position yourself as an expert. Use these tips to make your presentation even better.

Behind Every Good Idea is Great Research

The secret coming up with great ideas isn’t in your writing, it’s what you do before you write a single word. Do it well and your clients will pay you handsomely.

What to Do When Your Client Doesn’t Have Clear Marketing Goals

When your client doesn’t have clear marketing goals, your first job is to help them figure that out. Use these six questions to help.

Building a Network Will Jumpstart Your Success

The secret of the golden Rolodex is about building your own network of contacts and how they can lead you to a wide range of opportunities you didn’t know existed.

How to Find a Hidden Goldmine of Writing Ideas

Entrepreneurs build their business with sweat equity; you can do the same with your writing career. The secret is reading one new thing every day.

AWAI Is Building an In-House Copywriting Team

American Writers & Artists, Inc. (AWAI) is looking for a copywriter to work with us in our Delray Beach headquarters. While this is a salaried, “in-house” position with benefits, you won’t be chained to an office and you’ll be able to “write your own paycheck.”

Newest AWAI Member Case Study: Kammy Thurman

Learn about the career that gave Kammy Thurman the flexibility to be there for her family after her son’s life-changing diagnosis.

Why Writing is the Ultimate Form of Creative Freedom

Writing, whether copy for sales letters, business-to-business, web content, social media, case studies, or white papers is the ultimate form of creative freedom similar to an entrepreneur who starts their own business.

Copy “Skunk” Words to Avoid

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

Available Now! AWAI’s Exclusive Bootcamp on Demand Home Study Program

Your personal, all-access pass to the lessons, opportunities and insights of Bootcamp 2015 is here and on sale for 50% off until Oct. 16!

Wealthy Web Writer to Select Two New Reality Bloggers

Wealthy Web Writer is looking for two new bloggers to take center stage and take over the Reality Blog in 2016. Find out more about this opportunity and how to complete in the challenge.

Grand Prize Winner Named for Game of Success Pacific Group

Congratulations to Marissa Paysinger, Grand Prize winner for Joshua Boswell’s Game of Success Pacific Group!

Social Media Writing Lets You Rapidly Build Your Monthly Income

Social media writing is hands down the fastest and easiest way to get your first few clients and build a solid freelance business, not to mention rapidly build monthly income.

Direct-Response in B2B … Yes, it Exists

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

How to Expand Your Client Base Beyond Social Media Writing

Social media writing is just one way to make a living as a writer. You can expand beyond social media writing and still get paid handsomely for your services.

How to Recover When “Life” Gets in the Way of Writing

Sometimes life sends an unwelcome surprise your way. In this post, Mindy shares how the Writer’s Life can help you roll with the punches.

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