How to Expand Your Client Base Beyond Social Media Writing

Nick Usborne

Wow … this week is going fast; we’re at article number four already!

In case you missed them, be sure to read the first three articles in the series before diving into this one. You can find articles 1, 2, and 3 here.

When you have one, two or even three social media clients and are pulling in a hefty monthly fee from each of them, it not only feels good to have those clients, but it feels REALLY good to know that they’ll each be paying you a monthly retainer for the foreseeable future!

No more worries about next month’s bills. No more cash flow headaches when a client is slow to pay. (With a retainer arrangement you always know when that money is going to hit your bank account.)

So what’s next? Where do you go from here?

Well, you can just keep adding more social media clients. Remember, you’ll be automating a lot of this work, so you can take on more clients than you might think right now.

But what if you want to do more than writing for social media? What if you want to expand your service to include sales copywriting, content writing, email copywriting, and so on?

Well, you’re in a perfect position to make that transition with your social media clients …

  • No cold calling because you already have a solid relationship with that client.
  • No sales pitch, because your client already knows you do great work.
  • No trust issues, because the client already likes working with you.

In other words, it’s a slam dunk.

And it’s really easy to get the ball rolling. Imagine opening with any one or more of the following conversation-starters.

“Hey, working on your social media has brought me into really close contact with your content marketing team. I’d love to do some of that content writing for you. And knowing what I do about social media, I have some fresh ideas on how to make your content a lot more shareable!”

“Remember those Facebook ads you had me post last month? I hope you got the reports I sent you on that campaign. And … I would love to be involved in the writing of those ads next time around. I have some ideas that I think could seriously boost our results.”

“As you know, working with social media really keeps one focused on what’s new and what’s happening today, or right now. It occurs to me some of that immediacy could work really well with your email marketing. If I wrote you a couple of sample emails to show you what I mean, would you take a look at them?”

See what I mean? There are a lot of totally natural ways for you to use your involvement in a company’s social media to “cross the aisle” into other areas of marketing.

You don’t have to do this. But if you do, it would deepen your relationship with the client, add to your income a lot, and probably make you a better social media marketer at the same time.

Best of all, it’s easy.

And easy is good, because as any freelancer will tell you, one of the hardest things in a freelancer’s life is developing a steady flow of new and exciting projects.

OK, that’s it for today. I hope you are enjoying this series as much as I’m enjoying writing it!

Tomorrow we’ll wrap things up and get you started on a 30-day plan. Yep, we’re going to get you one or more clients in 30 days or less!

Until then, add your thoughts and comments below.

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Published: October 8, 2015

11 Responses to “How to Expand Your Client Base Beyond Social Media Writing”

  1. Hi Nick,

    I have another question for you. Social media has been very "hot" in recent years especially in the IT field. Why haven't more master copywriters like yourself and other copywriters jumped on the social media bandwagon?

    I became interested in social media even before I knew about AWAI. Thank you for taking the time to respond and your answer to my question.


  2. Hi Nick!

    I got the following response from a company I reached out to:

    Danielle Buchannon replied:

    Hey Bill,

    Thanks for your quick response! We’re currently all set with our social media, however, I’ll reach out if we ever need some assistance!

    Best, Danielle

    Would you respond or just let it go at this point?


    Bill Taylor

    Guest (wtaylor777)

  3. Thank you Nick for your last e-mails... It has helped out indeed. I have been doing surveys since Oct of 2013... Lately, I have invited to participate on surveys that deal with Global issues such as Technology, economical, and more... After reading your email, it has given me so much encouragement to continue to write.. I have always loved writing ever since a little kid, I may not have all the skills at this time, but I know I will do one day.. Thank you. Alex K

    Guest (Jorge Alexander)

  4. Hi Nick,I will be working in the construction industry. I have been in excavating all my life. Owner. I have worked with many different parts of the construction industry sales, development, consultant, etc. ( on a small scale). Do you think there is a social media market there? If so will they pay the amounts you have quoted? I purchase the social media yesterday.

    Thank you Lewis

    P.S. I look forward to working with you and other mentors in Awai in the future.

    Guest (Lewis Vest)

  5. Well , that sounds really promissing . I just wish the thirtieth day was soon and I had my first clients calling for some more.

    Guest (Sitidziwa Ndoya)

  6. Hi Nick,

    I have just launched my website for catalog copywriting, that is the niche I have decided to start my career as a copywriter in. The website is very raw, just introducing myself. I have purchased your marketing program and love the lessons so far. I plan to purchase this program just so I can use it to get my business out there. Is social media something I could offer catalog marketers as an add on or should I market it separatly.

    Thanks, Lisa Strull LJS Copywriting


  7. nick thanks for the help you all give me so much love this this is for mei read all you all send me this have did so much for me confide with in me i can do this and i will to all this is so much thanks

    Guest (annie)

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