Welcome Pam Foster, AWAI’s New Director of Copywriting Training


Pam Foster

Long-time member Pam Foster has just been hired to work full-time as AWAI’s Director of Copywriting Training. After a successful career as a freelance copywriter and 30+ years of experience in marketing communications, as well as doing projects with AWAI regularly, Pam is looking forward to getting started.

“It feels wonderful to join the team! After having been an AWAI member, program creator, copywriter, speaker, instructor, and more over the past 10 years, it all fits together perfectly in this new role,” says Pam.

“I'm bringing my perspective as a freelance copywriter and ‘outsider’ to help make sure anyone who wants to succeed as a copywriter can do so through everything AWAI offers, now and in the future. Stay tuned for exciting news about new programs and other resources from AWAI!”

Pam, a past AWAI $10K Challenge Winner, will be heading up the skill-building division of AWAI, helping members hone their copywriting chops through AWAI programs and resources. As a past and present expert instructor in AWAI’s Circle of Success program and at live events, a frequent copywriting contributor to AWAI, and a creator of AWAI programs including How to Choose Your Writing Niche, Site Audits Made Simple, and Working Effectively with Web Clients, Pam is well-suited to the new job.

“We are very excited to have Pam join our team full-time. I've worked with her on various projects over the years after meeting her at our very first Web Copywriting Intensive almost 10 years ago,” says Rebecca Matter, President of AWAI.

“It's been awesome watching her evolve from an AWAI member into a great copywriter, and then into a great teacher and speaker, and now into this new role overseeing our copywriting division. She brings real-world experience, and yet still understands what it's like to be an aspiring writer. And her genuine enthusiasm and passion for this industry and other people's success is unsurpassed."

Welcome, Pam. Great to have you on board!

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Published: December 23, 2015

8 Responses to “AWAI’s New Director of Copywriting Training”

  1. Congrats, Pam! I am very happy for you and wish you much success in your new life chapter!

    Lisa LDecember 23, 2015 at 5:15 pm

  2. Congratulations Pam. You're a great asset to AWAI and a wonderful role model for us up and coming copywriters. Well done and well deserved!

    Pauline Longdon - The Copy AlchemistDecember 24, 2015 at 1:38 am

  3. Pam congratulations on your new position. I look forward to being able to ask you many questions. Merry Christmas to you and your family.

    Guest (Denise Barbini)December 24, 2015 at 11:39 am

  4. Congratulations, Pam! I'm sure you'll do a wonderful job!

    Michael RhodaDecember 24, 2015 at 4:03 pm

  5. That's amazing news. Congratulations Pam. I've loved working through your programs. What exciting addition to the AWAI team.

    Gisele ThomsonDecember 26, 2015 at 7:31 pm

  6. Congratulations Pam!

    Guest (Nora King)December 27, 2015 at 5:52 pm

  7. Thanks very much for the kind words! :-)

    Best wishes - Pam

    Pam Foster AWAIJanuary 7, 2016 at 1:37 pm

  8. Belated congratulations on your position with AWAI, Pam. I hadn't been around long enough to know the latest in AWAI news.
    Our email conversations make perfect sense now. Hint ("I Was a Dog in My Past Life")

    Best Wishes!
    Kathy Moll

    Kathy MSeptember 3, 2016 at 12:30 pm


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