Make Your Website Work for You
Have you ever been put on the spot?
You know … one of those situations where you must come up with an answer … or convince someone of something … with no notice or prep time?
I’ve been there … and you probably have too. You know how frustrating and even embarrassing it can be … especially if your response bombs.
This may have even happened to you with a copywriting client …
You were put on the spot and told to, “Sell yourself,” or asked, “Why should I hire you?”
Then you do your best to convince the client to hire you … To sell him on why you’re the best choice.
Bob Bly calls this, “being the dancing monkey.”
What’s Bob’s advice to keep from being the dancing monkey?
A great way to head off being put on the spot and made to dance is to address questions and concerns ahead of time.
And … “What’s the best way to do this?” you may be asking …
Use your website to convince and convert clients …
Like you may have read in the previous article … you want to try to think like your client.
What questions would you have if you were the client looking to hire a copywriter?
What specific things would “sell you” on hiring the copywriter?
As you can imagine … the more you address these concerns ahead of time … the better you position yourself. The more prepared the client will be before you talk to him.
You may be asking how to do this.
Here are a few of Bob’s tips …
Have a FAQ Page on Your Website
You want to have a page on your website that answers frequently asked questions.
This way most of your prospects’ questions are answered before even talking to you. This saves you time and better prepares the clients before meeting you.
You can also send a client to your FAQ page if they ask you a question that’s already answered there. This is a way to avoid being the dancing monkey.
Show Samples of Your Work
If you have samples of your work you want to display these on your website.
You can do this by creating a unique page for each sample. This way you can send clients the link to each specific sample.
Doing it this way will allow your client to go directly to the samples most relevant to them … without having to sort through all your samples.
Boost Credibility with Testimonials
A great way to boost your credibility with clients is to post client testimonials on your website.
The more testimonials, the better.
You want potential clients to be blown away by the number of positive testimonials.
As you can already gather … when they see that you did good work for other clients … it reassures them they will probably get good work from you too.
Well, there you have it …
Now you can use your website to convince and convert clients and control the process from the start.
You can escape being the dancing monkey and instead speak with clients who are better prepared to hire you.
So, was this helpful? Are you thinking of ways you can start using your website to get more clients?
Let me know in the comments section below.
I look forward to reading what you have to say.
Coming up tomorrow … Another Bob Bly tip for getting clients.
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