Ed Gandia’s B2B (and Other Career) Strategies for Success

Will Newman

Writing last week’s articles was an eye-opener.

After interviewing Business-to-Business (B2B) Master Copywriter Steve Slaunwhite, I decided to investigate B2B further.

Don’t get me wrong. I’m not switching niches. I love writing fundraising/public benefit copy. This niche fits who I am.

But the simplicity and vast opportunities of B2B made me want to dive more into this rewarding and lucrative niche. I’m thinking B2B might allow me to realize a dream I’ve had since starting fundraising. I want to increase my number of pro bono clients.

Am I nuts to consider this? Well, I might be nuts, but I decided to investigate if anyone I knew of had done something like this.

Bingo! Ed Gandia has become my model.

Ed craved career change. But he had a six-figure career in sales, certainly not something he could walk away from on a whim. So Ed planned carefully. And he’s made a huge success in his B2B career … because he planned carefully.

Let me tell you what he did.

Ed chalks his B2B success up to four strategies. I’ll tell you two today and two others on Wednesday. And while Ed developed these strategies for B2B copywriters, they’ll work regardless of your niche.

Success Strategy #1: Be sensible and take your time

If you try rushing into the writer’s life, you risk your success. You’ll take low-paying clients. Write copy for a product you don’t believe in. And get stuck on a low rung of you career. Poor choices, all.

Ed took twenty-seven months until he made his final jump to the writer’s life. That may seem like a long time, but stop for a moment and think what you were doing two years ago. That time went quickly, didn’t it?

And unless you’re switching from an existing six-figure career, your time could easily be less. Plus, follow this strategy, and you won’t have worry about keeping body and soul together for you or your family.

Success Strategy #2: Start with what you know

I don’t know how many times I’ve heard beginning writers say something like this: “I want to write financial (or health). That’s where the big money is.” I’ll ask if he has any experience in that niche. Most of the time … the answer’s “no.”

This was my big mistake in the beginning. I knew almost nothing about the financial niche I’d fallen into.

If you aren’t well-grounded in your niche, you have a steep learning curve to understand the basics. Add to that learning how to write effective copy … you’re doubling your study work. (At least!)

But if you begin with something you already know, you’ve got a head start. Let’s say you’re a teacher (like I was). You could get involved in marketing and sales for companies selling educational materials to schools.

You have the background. You know the lingo. You know what your clients want.

You’re ahead of the game from the get-go.

These first two of Ed’s strategies make a lot of sense. When coupled with his other two strategies we’ll talk about on Wednesday, you’ve got the basis for starting a successful B2B career. Or any copywriting career, for that matter.

So come back on Wednesday. But before then, I’d love to hear your thoughts on these first two Ed Gandia B2B success strategies. Comment below to tell us.

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Published: March 14, 2016

8 Responses to “Ed Gandia’s B2B (and Other Career) Strategies for Success”

  1. Practical, makes sense, people can soon tell if you an expert on the subject matter.
    I get so frustrated reading articles where the write seemingly is drowning in their own B.S.
    Regards Sparky

    Guest (sparky)

  2. That is a good idea, but hard when you worked for the government and everything is contract. I can see doing business with the companies that help the government, but not a real passion for it.

    I guess a start is a start and then I can move on to something I'm more interested in doing. I did think of B2B in the travel industry.

    [FROM WILL: If doing B2B for government entities doesn't thrill you, you could look at other areas where you have a lot of passion. Let's say you're a passionate biker. You might do well in B2B for the bike industry. Good luck.]

    Guest (Lori)

  3. I am convinced you are a wise man, my question is why I have to wait until Wednesday? Have a nice day teacher.

    Guest (Francisco)

  4. To study any subject you are interested in, have experience with , will give you a smarter edge on anything,Your writing should reflect this as much as possible.

    Guest (LaNelle Denison)

  5. Definitely want to take my time. I would love to write what I know--relationships and empowering people--but I don't know how to market that info and to whom?

    Guest (Lisa)

  6. People often make the mistake thinking that evolution's all about flexing muscles. In reality, however, survival's all about one's ability to adapt to change.

    Therefore, without a familiar framework whence wisdom and allies are duly sustained for upgrades, attempting to climb new heights alone clears far less the now cloudier skies than jumping.

    Guest (Chris Morris)

  7. I loved this, start with what you know.
    When I started the AWAI accelerated program, I kept asking myself, who could I possibly write for?
    I've been a painting contractor for the past forty years. I've been a Christian for the same amount of time.
    Two great places to start, writing about something that I have had experience with over the past forty years.
    Really encouraging.I have only just started take this program and feel confident already in knowing,that I can promote what I already know.

    [FROM WILL: Great insight!]


  8. Hi Will, I am very fortunate to have had myriad experiences in different fields of endeavor on which to draw for my writing career. I have carried a torch for 40 years for the natural health care industry. I studied naturopathic medicine and sound nutrition practices for years before the paradigm shift. Now everyone is jumping on that bandwagon! Maybe the time is ripe for me to adopt that niche and use my 20 years experience as a massage therapist and my informal but practical education in natural health!

    Kat B

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