AWAI Member Lands New Clients by Promoting His Copywriter Services Through Social Media


John Brewer

We've heard from many AWAI members how LinkedIn has been an invaluable tool for marketing your copywriter services. It’s a great networking tool, puts your name out there in front of potential clients, and gives you the chance to show off your experience and copywriting skills. And this, as John Brewer has found it, can lead to paid copywriting work.

“Sometime ago I decided to write every day to improve my writing skills. I thought a great way to get maximum benefit from my writing was to write posts in LinkedIn. This way I would improve my writing and also use free advertising to showcase my skills in view of thousands of potential clients,” says John.

“The posts I write cover many topics but they all have one thing in common. Useful information and content. I have also found this is a great way to drive targeted traffic to my website B2bwriter.com.au.

“ Another advantage is that I can put all these posts on my samples page. I am getting more and more prospects coming off this page and contacting me. This would be the best and cheapest marketing tool I have found.”

John posts these articles twice a week and has been steadily attracting attention for his copywriter services.

He’s adding more followers to his LinkedIn account and has even been contacted by potential clients — he gets these leads about two to three times per week right now. Some have asked that he write LinkedIn posts for them to help with their social media marketing efforts.

“Once I have written them a successful post I have positioned myself for other projects for these companies,” says John.
“My latest client is an accountant. She found me through my LinkedIn posts and has now become a regular client. She works with the Border Control and also the Immigration Department. I started by writing a post for her LinkedIn profile but now I rewrite many emails and other interesting stuff for her.”

Writing so often may seem like a daunting task. But John says it’s been responsible for him improving his copywriting skills, as well as finding paid work.

“My advice for copywriters that have difficulty in finding clients … follow my example. To find enough subjects to write posts about, I carry a small notepad and jot down ideas and headlines as I go throughout my day,” says John. “When I get back to my computer I transfer all this info into a file. Does this work? I have well over 100 headlines and ideas in my file.”

John has more tips for up-and-coming copywriters in his recently published e-book on Amazon, Quick Success for Struggling Copywriters … Who Lack Confidence and Experience.

You can also get more information about promoting your copywriter services to potential clients through the AWAI program, Marketing with Confidence: Learn to Love Marketing Your Business.

More information here.

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Published: June 17, 2016

3 Responses to “AWAI Member Promotes His Copywriter Services Through Social Media”

  1. John, thanks for your unhidden show-up of the ways of the start of copywriting career to look for potential clients. Everybody here has the same challenges of where, how to start writing life especially the reachable to the needing clients. I soon follow your footsteps to land some possible clients. Not only my professional future writing career but also passion in the writing unstop my fingertips down on the laptop keyboard and thought shares having been struggled to squeeze out topic posts.

    Arabella Duong

  2. Interesting but when I "login to myAwai for easier co......... !" it never brings be back to this comment box. And by then, the site is not all that fast, I've forgotten what I was going to say. So now I just post from here.

    Guest (Will)

  3. How soon does John Brewer intend to publish his new book. Would it be possible to post a link to it here? If not what name does he use at LinkedIn?

    Guest (Alex Yslava)


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