Copywriting Training Provides a New Career – and New Life – for this AWAI Member

Shannon Goheen had spent 20 years running a landscaping business in Cape Cod and had “reached a point of total burnout.” She was set to escape … but things didn’t go according to plan.

“In June 2005, we put our house up for sale. I ended my business, told everyone I was moving, divested myself of many treasures, and waited for the house to sell,” explains Shannon. “It didn’t! I slid from euphoria to depression and took a job at an auction house where I stayed nearly six years.”

After years of struggle, a new path opened up. Shannon re-discovered her lifelong love of writing. In fact, on the job she had been copywriting for years without realizing it.

Then she found out that she could even make money as a freelance copywriter through joining AWAI and going through copywriting training.

“Shortly after taking the job, I opened an email from AWAI selling the Accelerated Program for Six-Figure Copywriting. I knew in my gut the course was a lifeline,” says Shannon, who is also a Barefoot Writer member.

“The job showed me that I needed to be self-employed and to be free. Freedom is essential to my well-being and the flip-side is to be able to afford it. As a Barefoot Writer, I can.

“I held onto the dream of being a Barefoot Writer for nine years before I finally took massive action. And now, I’m on my way with clients who love what I do. And best of all, I love what I do.”

As Shannon’s writing business has grown and she’s gone through more copywriting training she’s learned some valuable lessons about the industry and herself.

“You have to market yourself. As an introvert, I’d rather hide. However, I have to be out there taking risks, selling myself, believing in myself, and even being flamboyant! I’ve learned that when you don’t market yourself, the work doesn’t come. When you decide what you want and commit to getting it, miracles happen,” says Shannon.

“Mastering my self-esteem issues has been the biggest turnaround for me. I’ve spent my life being a high achiever, but feeling negative about my abilities. Now, though, I’ve learned some foolproof tricks that keep the sun shining pretty much all day, every day. That changes everything!

“I credit AWAI for offering everything anyone could need to get their career going. Really … if a person can’t get their career in swing after using these materials, they aren’t serious about being in business! And that said, attending writing events and staying in touch with other writers is essential for my growth.”

Well done, Shannon. Keep up the good work!

To learn more about copywriting training with AWAI, go here.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: July 15, 2016

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