Building Long-term Financial Independence – The Rest of the Story

Will Newman

As a teenager, I loved listening to radio broadcaster Paul Harvey … especially when he said, “And now you know the rest of the story.”

So today, I'm going to give you the “rest of the story” behind last week's thought-provoking message from Mark Ford.

At that time, Mark Ford gave us some of his strategies for building long-term financial independence.

And if you want to build long-term financial independence, you have to get started somehow — and you have to have a way to keep building it.

As Mark has often said, the way to do this is by learning a highly marketable, lucrative skill.

From my experience — and from the experiences of thousands of AWAI members — that skill is …

 … copywriting.

So, let me tell you five reasons why copywriting gives you a rock solid way to build your wealth.

Rock Solid Reason #1: High Demand

When I began copyrighting 20 years ago, a limited number of ways existed for copywriters to make money.

They could write space ads, radio and television ads, catalogs, and direct mail. And many copywriters went to work in ad agencies.

Has that ever changed!

Those copywriting channels still exist … and direct mail is still going strong. But the Internet has expanded opportunities exponentially.

Tomorrow, Nick Usborne will give you details about those opportunities. But for now, it’s obvious the internet has increased demand for copywriters several hundredfold … In fact, the internet has a voracious appetite which demands regular feeding.

Rock Solid Reason #2: A Demand That Matches Your Interests and Skills

Back in those 'olden days,' there wasn't much variety in copywriting. But those burgeoning opportunities I just mentioned mean you aren't locked into writing copy you don't enjoy.

Love writing long copy? You can write Video Sales Letters, traditional direct mail, long-form websites … and more.

Like writing short? Then earn money writing emails, autoresponders, short-form direct mail … those types of projects. Opportunities are limitless.

Don't like writing ad copy? Then get into white papers, case studies, blogs, or …

You get the idea.

Rock Solid Reason #3: Copywriting is Economy-Proof

In the last economic turndown, well-trained copywriters barely felt a ripple. Why?

When the economy does well, people buy. But when the economy's not doing well, people are more careful about what they purchase. And companies have to work harder to sell their products and services.

Smart marketers know the most cost-effective way to reach customers is through the many channels in direct marketing.

Rock Solid Reason #4: High Pay

What you can earn as a copywriter depends on experience … what you write … your particular clients.

Well-trained copywriters easily earn six-figures. And some — like top copywriter Clayton Makepeace — earn considerably more.

Once you are rolling, there’s no limit on what you can earn. Demand for skilled copywriters is high, and supply is low. The law of supply and demand means well-trained copywriters earn top dollar.

Rock Solid Reason #5: “Can you write a letter like this one?”

AWAI's success started with this headline … because it's true.

You don't need a college English degree to succeed in copywriting. You don't even need to have done well in high school. (One of Clayton's high school teachers told him he wouldn't amount to anything — now he earns seven-figures every year!)

Learning the secrets, strategies, and skills to be a successful copywriter doesn't take long. I know of quite a few copywriters who've landed their first job in the middle of taking The Accelerated Program for Six-Figure Copywriting.

They continued their training. Got even better. And earned even more money.

But they provide proof you already have the basic skills to succeed in this industry.

Bonus Rock Solid Reason

My bonus reason for why copywriting is the ideal way to build wealth and keep building it has nothing to do with money.

But it's why I love copywriting.

You can earn a substantial income and build your wealth wherever you want. Whenever you want.

Copywriting gave me the opportunity to move to a small rural town where I'm involved in the schools and the community. I'm doing something I love — writing — and working with people I love — kids.

Couldn't have done it without copywriting.

So, in Paul Harvey's words, “Now you know the rest of the story.”

I’d love to hear your thoughts on how copywriting is one of the best ways to build long-term wealth. Even if you are just starting your journey as a copywriter … or have been a working copywriter for some time now, your thoughts are welcome. In fact, I’d love to publish an article right here in The Writer’s Life, sharing your thoughts with all of our readers.

I hope to see you tomorrow when Nick Usborne tells us even more about opportunities in copywriting. Until then, leave us a note in the comments section below.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: July 11, 2016

9 Responses to “Building Long-term Financial Independence - The Rest of the Story”

  1. Thanks Will for sharing, I've already started seeing the immense benefits I could gain both as a copy writer and in promoting my other businesses. I've already started applying these skills to my writing in promoting my business services and I have to confess, the skills taught by AWAI are invaluable skills and they transfer readily into different context even public speaking.

    Thanks once again.


    Guest (Wiliam)July 11, 2016 at 6:09 pm

  2. Hi Will Newman, thank you so much in advance for your great encouraging. I really like listening to radio like you too, and now I'm working as volunteer teacher to our kids who escaped from the war zone on going war in South Sudan.
    From what I learned from this your program (AWAI ), I can try to do my best, but my failure to register due to financial situation.
    It prevented me to receive sample which will direct me to what I need and how to reach or find client.
    My problem is how to convince who's receiving what I'm writing that really, i need help.

    Guest (Magey thow )July 11, 2016 at 6:15 pm

  3. Will, thanks for laying it out so clearly.

    I have this thought about being wealthy as opposed to being rich. The former is the ability to continue living a certain lifestyle. Being good at copywriting is akin to having passive income.

    Being rich on the other hand is having it all today but with every possibility of it being gone tomorrow. There is no resilience in being rich.

    Guest (Teejay)July 11, 2016 at 6:28 pm

  4. Hi Will, I keep reading about how copywriting can change one's life and open doors to financial opportunities. Well, I'm an award-winning copywriter who has crafted tons of content and ad copy for clients over the past 3 decades, and still find myself worrying about how to pay my mortgage.Your site paints a portrait of copywriting as a sure key to success, and the reality is, writing copy does not necessarily equate to wealth. I think the sole focus on copywriting=wealth is misleading.

    Guest (Jo)July 11, 2016 at 7:09 pm

  5. Will, Thank you for your compelling article. It's precisely what aspiring copywriters like myself need. I am convinced that "The Writers Life" is the path I want to take. I know I have to overcome self doubt to continue on when obstacles arise. I believe that you and the entire AWAI community are devoted to helping folks like me overcome all obstacles. I thank you all!

    PatrickMJuly 11, 2016 at 9:28 pm

  6. Dear Will~~~I have signed up for the Accelerated Program for six Figure Copywriting~~So excited to begin my journey with AWAI.When and where do I begin?
    Do I receive emails to advise when we begin? Many thanks for the much-needed information. I finally have written my children's book at the young age of 80 ! First of a series~~ WOW~!
    Blessings, Carmel Rivello Maguire

    Amazing MammacarmJuly 11, 2016 at 10:58 pm

  7. Thanks Will, for this article. You answered my question about "how does a copywriter survive in a down turn economy".

    Guest (Eva Rissler)July 13, 2016 at 12:40 pm

  8. Dear Will, It was enlightening to read about "your take" on copywriting and the encouragement that you give to others helps to know that we have chosen an option to make a great living even one beyond our wildest dreams if we learn the skills and pursue it as a professional.
    Thank you for your timely words..I am just beginning the copywriting course and couldn't be more excited about a passion I have wanted to pursue for awhile now..

    June MacJuly 20, 2016 at 9:25 am

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