Questions about B2B Intensive
(4 Weeks to B2B Mastery Virtual Workshop)

Since opening up the 4 Weeks to B2B Mastery Virtual Workshop for registration, I’ve received a lot of great questions …

And the most pressing one I wanted to address is this:

Q: If I still have a day job (or just can’t make the live sessions), will there be recordings and an email address to submit questions and copy for feedback?


While we strongly encourage you to try and participate in the live discussion — and complete each of the writing assignments that will be worked on during each session …

I understand not everyone will be able to attend each B2B Master Class from 2:00 to 5:00 p.m. ET.

So don't worry …

You’ll be able to review the recordings on your myAWAI Member Page at your convenience.

And we’ll have a dedicated Submission Form on your Member Page where you can send any questions. For example, do you need something clarified about white papers? You’ll be able to submit your question and get an answer from Gordon Graham. You’ll also be able to submit copy you’d like to have reviewed (via your my AWAI Member Page).

Remember, that’s a huge benefit I hope you take advantage of …

You’ll have assignments that will be reviewed by our experts. And you will be building a portfolio of samples all the way through!

(If that was the one thing holding you back, here’s your registration link.)

Here’s another good question …

Q: Is this course okay for beginners? Will I feel lost or behind?

Not at all. You don’t have to BE a master to participate in each Master Class.

And if you are a beginner, you don’t have to worry.

We’re going to ensure you’re 100% up to speed and ready to participate by including Steve Slaunwhite’s Principles of B2B Copywriting program —

This full-blown “B2B Basics” crash course is worth $500 by itself … but if you register for the Virtual Workshop, you’ll get it for FREE.

You can review this three-part webinar series in just over 90 minutes to learn:

  • A basic understanding of what B2B is all about …
  • Where you — the very important B2B copywriter — fit into the long, eventful sales cycle …
  • Examples of typical B2B marketing pieces …
  • The three ways the business buyer’s mindset is different, and how to appeal to their “split personality” in your writing. (Do this, and you’ll look like a pro from the get-go!)
  • Basic B2B writing techniques — the foundation of solid copywriting, including the twin pillars of B2B persuasion to always keep in mind, no matter what type of project you’re working on …
  • How to write the way business buyers talk — and why this conversational approach is good news for you …
  • The most important and most common types of copywriting projects, where they land in the sales cycle, and the most lucrative projects that will also help your client make more sales …
  • And MUCH more …

Whether you’re just starting out or want a quick refresher, this three-part webinar will get you up to speed quickly so you can get the most out of the rest of your Master Class experiences.

Again, this Principles of B2B Copywriting course normally sells for $500 …

But, if you’re one of the 125 lucky (and fast) enough to be a part of this exclusive Master Class series, you won’t pay another dime for it.

(Click here to grab one of the few remaining seats … and save $1,000 off your ticket!)

One last question I thought you’d like to have answered …

Q: Will we have time to write during each session? Or is there “homework” I need to plan for?

Yes, you’ll have time to work during each session.

The sessions are 3 hours long, and each Master has built-in at least one writing exercise to help you create a sample of the type of copy they’ll be teaching you.

Granted, if you’re working on white papers, you won’t be able to write an entire white paper. (That requires a couple of hours of research and drafting.)

But you WILL have an “excerpt” that proves you can do the job … which frankly, is all your future clients really need to see.

Will you go back and polish it more after hearing your feedback?


But for the most part, you’ll walk away from each session with a sample that’s either been critiqued live (up to you) or is ready for review by our expert team.

Plus, we’ve seen from experience that having practically instant expert feedback is incredibly valuable — and builds your confidence like nothing else.

I hope that helps clear up any confusion!

Please check out the letter I wrote to you to get all the details on the upcoming 4 Weeks to B2B Mastery Virtual Workshop …

Or if you’re ready to save your seat (and save $1,000 off your ticket) go here to register.

And if you have any other questions, please don’t hesitate to email me at I’m always happy to help you determine whether or not a particular opportunity or investment is right for you.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: July 9, 2016

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