Breakthrough to Copywriter Success
One Client, One Month, $3,500 – AWAI Member Sets Her Sights on Her First Six-Figure Year

Penny Hunt’s goal for her freelance career was to have a bit of extra money in retirement, with plenty of time for her grandkids and doing things she loves to do.

So far so good. She’s hit that goal and has been loving her writer’s life.

But there have been exciting developments recently, including steady work for several high-profile clients, that have convinced her to set a new, higher bar for copywriter success … including some big-time projects that have brought in over $3,500 in just one month.

“This will undoubtedly be the biggest income year since beginning ‘this writing thing’ … even if I don't hit the six-figures. But I sure as heck am now working on it,” says Penny.

With the help of AWAI’s in-house job board, she’s seized new opportunities that could push her closer to that six-figure per year goal.

It started with an ad on DirectResponseJobs.com. Penny submitted an application to the client and ended up writing five emails for him. He loved them — Penny’s copy was right on point. He also appreciated that she turned the projects around quickly. So he asked her to write even more, this time two emails for a marketing campaign test.

(That’s a great tip, by the way: Be easy to deal with and do good work, and the jobs will keep coming. Getting repeat business is the best way to maintain a high and steady income as a copywriter.)

She wrote the new copy and … he gave her this feedback — something every copywriter loves to hear:

“Wow! That's just really good. I've given these articles to eight writers before you some of them big names. This is the first time I've received back exactly what I need.”

Penny, of course, was ecstatic.

“He went on to say he had a lot more to send me. His words were: ‘If you are eager to hit six-figures, I can almost certainly send that amount of work your way over the coming months … ,’” says Penny, who adds that she went on to work extensively for this client for several weeks, while working with two other clients at the same time. “From this one guy, I earned $1,200 in 10 days … and just over $3,500 in one month. And got some great feedback as validation that I can not only write … but write pretty darn good!

“Between this and the other smaller accounts, I do believe I am finally on my way to coming much closer to a six-digit income this year. For me, it has been a lot like fishing. I just keep casting my rod in and eventually, I'm going to land a big fish!”

Well done, Penny! Keep working those goals and putting yourself out there. It’s paying off big time!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 12, 2016

2 Responses to “Email Projects Lead to Copywriter Success to the Tune of $3,500+”

  1. Well done! And the fishing analogy is spot on!

    jeffmullinsAugust 15, 2016 at 7:19 pm

  2. I love to write, but confess to doing it my way. As such, I have never submitted anything to Mags or any of the online opportunities, as I don't care about all their rules and conditions. That doesn't make me a poor writer, just stubborn and rebelious.

    Blogging has been my favorite thing, as I can write how and about what I want. Creating an income from that would be fantastic, yet all I read towards that end doesn't seem too rewarding.

    In the end, I still write and now and then some read it.

    Guest (Alan)February 17, 2017 at 1:13 pm


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