The “Missing Half” of the Copy Equation
Boost Leads and Sales for Your Clients — and Get the Best Copywriting Jobs — by Learning How to “Design Response” at This Year’s Bootcamp

In the marketing world, there are two elements that come together in every sales letter, direct mail piece, webpage, print ad, online ad … almost any project you might work on: the copy and the graphic design.

Simply put: graphic design can make or break a promotion. So even as a copywriter it pays to know the principles of design and how it can impact response. And you want to get friendly with a good graphic designer, that’s for sure.

That’s why AWAI has invited Lori Ann Haller, one of the best in the business, to share her graphic design secrets at our FastTrack to Copywriting Success Bootcamp and Job Fair this October 19–22.

You will get a clear understanding of what is good graphic design and how you, as a copywriter, can work best with a designer to produce winning marketing campaigns. That puts you in the running for the highest-paying copywriting jobs.

You’ll be in good hands with Lori. She’s been working closely with copywriters for more than 20 years to create control-busting direct mail, space advertising, online promotions, and more. She’s an industry leader with clients around the world vying for the chance to work with her. One project, which she created with fellow Bootcamp speaker and A-level copywriter Carline Anglade-Cole, was a successful direct mail campaign for Oprah Winfrey’s book, O’s Big Book of Happiness.

She’s also worked with Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, and National Geographic. And Lori has also collaborated on winning marketing campaigns for publishers and supplement marketers like Boardroom, Soundview Publishing, StreetAuthority, Healthy Directions, Dr. Al Sears, Phillips Publishing, and Agora.

With a track record like that, there’s no one we trust more than Lori to give you the low down on “designing response.”

“Giving, sharing, and life changing connections … All of these things are what AWAI Bootcamp means to me each year,” says Lori.

“The experts of our industry take the time to give you the tools of success. They are right there by your side, every step of the way. I am honored to be a part of this amazing journey. I love watching as attendees make choices and move forward with a very solid plan for success!”

Bootcamp seats are still available … but they’re going fast. Register now to secure your spot at this career-changing event. And if you sign up before August 31st, you’ll get a $300 discount.

Go here now.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 4, 2016

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