Ditching the 9 to 5 for Freelance Copywriter Success
Stay-at-Home Mom Gets Bit by the Freelancing Bug
Now, Thanks to Her New-Found Copywriter Success, She Never Has to Return to the Corporate Rat Race
After five years as a stay-at-home mom, Danielle Vick was eager to rejoin the workforce. But definitely not to her old job.
“I was a hydrologist for nearly seven years and spent much of that time in workplace hell. When my daughter was born, I gratefully left hydrology behind,” says Danielle. “When it came time for me to return to work, I was filled with anxiety. Once I’d experienced how joyful my days could be, I had absolutely zero desire to return to work as a hydrologist.”
Fortunately, Danielle had the option to not to go back to the 9-to-5 grind. You see, she’d discovered copywriting while at home. (“Like a lot of others, AWAI’s letter found me right at the moment I needed it most, and I never looked back,” explains Danielle.)
She managed to create a freelance copywriting career that takes advantage of her training in, and passion for, environmental science, while allowing her to indulge in her love of the written word — and get paid! Now that’s copywriter success.
“I found a way to turn my background into an asset instead of a weakness. That, combined with the training I received from AWAI, gave me the ability to approach potential clients with real confidence,” says Danielle.
“When I tell them I’m the best person to help them succeed, I really believe it! I hope that doesn’t sound too smug. It’s just that by defining my niche to fit with my experience — both in environmental sciences and in copywriting — my confidence in my ability to help a client comes across to them, too.”
To land new clients, she writes two blog posts and contacts 10 potential clients per month. Over time, she’s found this arrangement brings in enough new work and allows her time to complete projects she already has going on. At the beginning, though, she did struggle with how to come up with the fees to charge her clients.
“Working in the environmental sector, a lot of my clients are perpetually cash poor. When I first started, I would quote them what I thought they thought I deserved, not what I believed I was worth,” explains Danielle. “To help get over that, I have a strict time-accounting method I’ve stuck with almost from the beginning. I keep track of how long it takes me to do anything. Over time, I’ve developed a better sense of how long it takes me to complete a project so I don’t end up short-changing myself. “
Of course, as her copywriting business has grown, Danielle has never forgotten why she decided to pursue the writer’s life.
“I live my life first, then fit in my work around that. And although this sometimes can make for odd working conditions, I have the freedom to focus on my family first. I’m keenly aware of what a gift that is,” says Danielle.
If, like Danielle, you’re ready to break out of the typical 9-to-5 world and find a new dream career as a writer, a great place to start is Barefoot Writer. This monthly magazine showcases high-paying opportunities … tips for honing your writing skills … ways to be more productive … and much more. It’s all designed to help you achieve your writer’s life.
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