Empty Nester Turned Copywriter Finds Client on Facebook and Lands Full-Time Copywriting Job She Loves
After many years as a stay-at-home mom and a long career in healthcare before that, Lisa Burger was looking for a new challenge when her oldest child left home. She wanted to keep busy. It was on a lark that she took up copywriting … but now it’s turned into a full-fledged career and she’s thrilled.
She was recently hired by a women’s health company to work full-time on a monthly retainer. It’s her ideal copywriting job. And it’s a pretty sweet retainer at that.
“I'm now making as much in a week that I was struggling to make in a month!” says Lisa. “I’ll be doing emails, web page content, promotions, VSLs eventually, coordinating the editorial calendar with the marketing manager, ads, Amazon listings eventually, collateral pieces, landing pages, newsletter content, etc. The marketing manager is great and very appreciative of my writing/editing work and my strategy input,” says Lisa.
Lisa had taken the Accelerated Program for Six-Figure Copywriting in 2014 and been searching for clients. It was networking on Facebook that connected her with her new employer.
She’s in a writer’s group on the social network, which hosted a how to get clients webinar. The person being interviewed was in the health niche, which dovetailed nicely with Lisa’s background as a 30-year veteran radiologic technologist. So she went for it …
“I looked him up on LinkedIn and sent him a personalized invite to connect and mentioned the comment I had put in during that webinar,” says Lisa.
“He viewed my profile, then accepted my friend request with the message that he may have something for me. He was a consultant for a company who was looking for a copywriter full-time.”
Next came phone meetings with the client … they asked Lisa to send writing samples … and gave her some “test” assignments. She passed with flying colors (see — a lack of professional experience is not an obstacle to landing clients!) and was soon negotiating her full-time retainer agreement!
For Lisa, although she’s making a good income as a copywriter now, it wasn’t the money that motivated her to achieve the writer’s life. That income is just icing on the cake — pretty sweet icing at that.
“By working remotely, I could still travel with my hubby when it works out. And I can visit our kids, who are four hours away, occasionally, and still get my work done,” explains Lisa.
“My ‘why’ is to simply have something of my own that will keep my mind sharp while living in the country and enjoying our farming home, and to be there for my family when they need me. If something comes up during the day, I can still get my work done later in the evening if need be. My initial goal was to have something to write every day and make a little money on the side.”
Lisa was able to use social media as an avenue for networking, and it’s true – you can launch your entire career off this one service.
There’s also many opportunities for copywriting within social media platforms. And to continue to thrive as a freelancer, it’s something you really should learn. Right now’s actually a great time – AWAI’s How to Make Money as a Social Media Marketing Expert is available for 60% off!
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